Mapeo de actores claves del alojamiento turístico en Santa Clara.
Fecha
2018-06-04
Autores
Barnet Vicen, Betsy
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Editor
Universidad Central "Marta Abreu" de Las Villas. Facultad Ciencias Económicas. Departamento de Turismo
Resumen
Actualmente, el análisis desde la perspectiva de los actores del alojamiento
turístico, así como el interés sobre cómo estos se relaciona y en un contexto dado,
ha ganado una importancia relevante y el mapeo de actores claves (MAC) se está
utilizando cada vez más como herramienta de diagnóstico y gestión de las
relaciones de los actores en un territorio. En la ciudad de Santa Clara se han
realizado varios estudios que han determinado la existencia de dificultades en la
gestión del alojamiento turístico desde la perspectiva de las relaciones entre sus actores.
Consecuente con ello el objetivo general de esta investigación es elaborar los
mapas de actores claves del alojamiento turístico en Santa Clara a partir de los
intereses asociativos. Se tomó como base metodológica el procedimiento
propuesto por Alvarez, 2015 apoyado por técnicas de investigación cuantitativas y
cualitativas como el análisis documental, entrevistas, encuestas, la matriz de
análisis de MAC y el mapeo de actores. Los resultados permitieron conocer las
principales problemáticas y su incidencia en los diferentes actores del alojamiento
turístico en el territorio, a partir de los cuales se determinaron los intereses
asociativos de dichos actores, y como estos tienen interés en mantener las
relaciones, sin embargo el grado de posición y poder que tienen cada uno de ellos,
no favorece que hoy se establezcan relaciones de cooperación entre los actores.
Por ello se proponen premisas encaminadas a sentar las bases para una mejor
relación entre los actores
Nowadays, the analysis from the perspective of accommodation´s stakeholder of tourism, and the interest about how do they mix and perform in different contexts; it has increase its importance and the stakeholders mapping (MAC) is being used as diagnostic tool and for managing the stakeholder relationships in a territory. In Santa Clara city, several studies have determine the existence of difficulties in the touristic accommodation administration from the perspective of the stakeholder relationships. The general objective of this investigation is to draw up the stakeholder´s maps of the touristic accommodation in Santa Clara city starting from the association interest. It was used as methodological base, the procedure of Alvarez, 2015 supported by several investigation techniques as documental analysis, interview, survey, the analysis matrix of MAC, and the stakeholder mapping. The results allow knowing the main problems and its impact in the different touristic accommodation´s stakeholders in the city, after them, it was determined the association interest between them, and how they have the interest to keep the relationships, however the position and power that they have, is not in favor of establishing cooperation relationships between the stakeholders. We suggest some premises direct to starting the base for a better relationship between the stakeholders
Nowadays, the analysis from the perspective of accommodation´s stakeholder of tourism, and the interest about how do they mix and perform in different contexts; it has increase its importance and the stakeholders mapping (MAC) is being used as diagnostic tool and for managing the stakeholder relationships in a territory. In Santa Clara city, several studies have determine the existence of difficulties in the touristic accommodation administration from the perspective of the stakeholder relationships. The general objective of this investigation is to draw up the stakeholder´s maps of the touristic accommodation in Santa Clara city starting from the association interest. It was used as methodological base, the procedure of Alvarez, 2015 supported by several investigation techniques as documental analysis, interview, survey, the analysis matrix of MAC, and the stakeholder mapping. The results allow knowing the main problems and its impact in the different touristic accommodation´s stakeholders in the city, after them, it was determined the association interest between them, and how they have the interest to keep the relationships, however the position and power that they have, is not in favor of establishing cooperation relationships between the stakeholders. We suggest some premises direct to starting the base for a better relationship between the stakeholders
Descripción
Palabras clave
Alojamiento Turístico, Mapeo, Actores Claves, Sistema Turístico Local, Santa Clara.