Evaluación del potencial turístico de los recursos arquitectónicos en la ciudad de Santa Clara
Fecha
2019-06-25
Autores
Rodríguez Romero, Adrian
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Universidad Central "Marta Abreu" de las Villas.Facultad de Ciencias Económicas.Departamento de Turismo
Resumen
Como parte de los Lineamientos de la Política Económica y Social del Partido Comunista de Cuba y las transformaciones legislativas que se llevan a cabo, se trabaja por diversificar las ofertas turísticas que posibiliten el mayor aprovechamiento de las infraestructuras locales. Por esta razón, se desarrolla la presente investigación, la cual tiene como objetivo: evaluar el potencial turístico de los recursos arquitectónicos de la ciudad de Santa Clara en función de iniciativas de desarrollo local. Para ello, se realiza un diagnóstico de la situación actual de los recursos arquitectónicos de la ciudad a partir del procedimiento propuesto por Carvajal (2008), donde se identificaron las principales problemáticas en la utilización del patrimonio arquitectónico del municipio, se realizó un estudio teórico y práctico del inventario de recursos arquitectónicos a través de métodos como el análisis documental, la entrevista semiestructurada y la observación. Para la evaluación del potencial turístico, se utilizó el procedimiento propuesto por Gudefin (2006), el cual permitió conocer que el “potencial turístico” de los recursos arquitectónicos de la ciudad es de nivel medio. A partir de estos resultados, se propuso un plan de acciones que permiten un mejor aprovechamiento de estas potencialidades patrimoniales como atractivos para el turismo que puedan formar parte de los productos turísticos arquitectónicos de Santa Clara, tributando positivamente al incremento de los ingresos económicos del territorio, y, por tanto, una mejor gestión en el desarrollo sostenible del turismo local.
In response to the Guidelines of the Economic and Social Policy of the Cuban Communist Party and the legislative transformations that are taking place, to continue diversifying the touristic offers increasing the advantage of local infrastructures. For this reason, the present research is developed, which has as main objective: to evaluate the tourism potential of the architectural resources in Santa Clara city based on local development initiatives. It was made a diagnosis of the current situation of the architectural resources of the city based on the procedure proposed by Carvajal (2008), where the main problems in the use of the municipality's architectural heritage were identified. In addition, a theoretical study and practical inventory of architectural resources was carried out through methods such as documentary analysis, semi-structured interview and observation. For the evaluation of the tourist potential was used the procedure proposed by Gudefin (2006), which allowed to know that the "tourist potential" of the architectural resources in the city is of medium level. Based on these results, it was proposed a plan of actions that allow a better use of these patrimonial potentials as attractions for tourism that could be part of the architectural tourism products of Santa Clara, positively taxing the increase of the economic income of the territory, and therefore, better management in the sustainable development of local tourism.
In response to the Guidelines of the Economic and Social Policy of the Cuban Communist Party and the legislative transformations that are taking place, to continue diversifying the touristic offers increasing the advantage of local infrastructures. For this reason, the present research is developed, which has as main objective: to evaluate the tourism potential of the architectural resources in Santa Clara city based on local development initiatives. It was made a diagnosis of the current situation of the architectural resources of the city based on the procedure proposed by Carvajal (2008), where the main problems in the use of the municipality's architectural heritage were identified. In addition, a theoretical study and practical inventory of architectural resources was carried out through methods such as documentary analysis, semi-structured interview and observation. For the evaluation of the tourist potential was used the procedure proposed by Gudefin (2006), which allowed to know that the "tourist potential" of the architectural resources in the city is of medium level. Based on these results, it was proposed a plan of actions that allow a better use of these patrimonial potentials as attractions for tourism that could be part of the architectural tourism products of Santa Clara, positively taxing the increase of the economic income of the territory, and therefore, better management in the sustainable development of local tourism.
Descripción
Palabras clave
Producto Turísticos Arquiutectónicos de Santa Clara, Potencial Turísticos, Ofertas Turísticas