Evaluación del potencial turístico de los recursos arquitectónicos en la ciudad de Santa Clara
Fecha
2019-06-24
Autores
Rodríguez Romero, Adrian
Contreras Tejeda, Yamila
Pérez Rojas, Noel
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Resumen
Actualmente en la ciudad de Santa Clara se trabaja por diversificar la oferta turística, pero
del total de productos turísticos que se comercializan en la ciudad, no se aprovechan al
máximo los recursos arquitectónicos que existen en el destino y existe un desconocimiento
de su potencial para su uso en la actividad turística local. Por esta razón se desarrolla la
presente investigación, la cual tiene como objetivo: evaluar el potencial turístico de los
recursos arquitectónicos de la ciudad de Santa Clara en función de iniciativas de desarrollo
local. Para ello, se realiza un diagnóstico de la situación actual de los recursos arquitectónicos
a partir del procedimiento propuesto por Carvajal (2008), donde se identificaron las
principales problemáticas en la utilización del patrimonio arquitectónico del municipio, se
realizó un inventario de recursos arquitectónicos a través de métodos como el análisis
documental, la entrevista semiestructurada y la observación. Para evaluar el potencial
turístico, se utilizó el procedimiento propuesto por Gudefin (2006), el cual permitió conocer
que el “potencial turístico” de los recursos arquitectónicos de la ciudad es de nivel medio. A
partir de estos resultados, se propuso un plan de acciones que permiten un mejor
1 Adrian Rodríguez Romero. Universidad Central “Marta Abreu” de Las Villas, Cuba. adrian1@uclv.cu.
2 Lic. Yamila Contreras Tejeda. Universidad Central “Marta Abreu” de Las Villas, Cuba. yamilact@uclv.cu.
3 MSc. Noel Pérez Rojas. Universidad Central “Marta Abreu” de Las Villas, Cuba. noelpr@uclv.cu.
II Convención Científica Internacional 2019
CIENCIA Y TRANSFORMACIÓN SOCIAL PARA EL
DESARROLLO SOSTENIBLE
Universidad Central “Marta Abreu” de Las Villas
2
aprovechamiento de estas potencialidades como atractivos para el turismo que puedan formar
parte de los productos turísticos de Santa Clara, tributando positivamente al incremento de
los ingresos económicos del territorio, a una mejor gestión en el desarrollo sostenible del
turismo local, y en consonancia con los Lineamientos de la Política Económica y Social del
Partido Comunista de Cuba.
Currently in Santa Claracitywork is being doneto diversify the tourist offer, but of the total of tourist products that are marketed in the city, it doesnot take full advantage of the architectural resources that exist in the destination and there is a lack of knowledge of its potential for its use in the local tourist activity. For this reason the present research is developed, which has as objective: to evaluate the tourism potential of the architectural resources of Santa Clara city based on local development initiatives. For this, a diagnosis of the current situation of architectural resources wasmade from the procedure proposed by Carvajal (2008), where the main problems in the use of the municipality's architectural heritage were identified;an inventory of architectural resources was made through of methods such as documentary analysis, semi-structured interview and observation. To evaluate the tourism potential, the procedure proposed by Gudefin (2006) was used, which allowed to know that the "tourist potential" of the architectural resources of the city is of medium level. Based on these results, a plan of actions was proposed that allow a better use of these potentialities as attractions for tourism that couldbe part of the tourist products of Santa Clara.Allowingthe increase of the economic income of the territory, to a better management in the sustainable development of local tourism, and in line with the Guidelines of the Economic and Social Policy of the Communist Party of Cuba.Keywords:architectural resources, tourism potential, local development.
Currently in Santa Claracitywork is being doneto diversify the tourist offer, but of the total of tourist products that are marketed in the city, it doesnot take full advantage of the architectural resources that exist in the destination and there is a lack of knowledge of its potential for its use in the local tourist activity. For this reason the present research is developed, which has as objective: to evaluate the tourism potential of the architectural resources of Santa Clara city based on local development initiatives. For this, a diagnosis of the current situation of architectural resources wasmade from the procedure proposed by Carvajal (2008), where the main problems in the use of the municipality's architectural heritage were identified;an inventory of architectural resources was made through of methods such as documentary analysis, semi-structured interview and observation. To evaluate the tourism potential, the procedure proposed by Gudefin (2006) was used, which allowed to know that the "tourist potential" of the architectural resources of the city is of medium level. Based on these results, a plan of actions was proposed that allow a better use of these potentialities as attractions for tourism that couldbe part of the tourist products of Santa Clara.Allowingthe increase of the economic income of the territory, to a better management in the sustainable development of local tourism, and in line with the Guidelines of the Economic and Social Policy of the Communist Party of Cuba.Keywords:architectural resources, tourism potential, local development.
Descripción
Palabras clave
Recursos Arquitectónicos, Potencial Turístico, Desarrolo Local