Sistema de Comunicación Organizacional en la Sucursal Villa Clara de Almacenes Universales S.A.
Fecha
2012-06-25
Autores
Alfonso Ruiz, Leonela
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Editor
Universidad Central “Marta Abreu” de Las Villas
Resumen
La presente investigación fue realizada en la Sucursal Villa Clara de Almacenes Universales S.A, con el objetivo de caracterizar el sistema de comunicación organizacional para público interno presente en la organización. El estudio se emprendió desde la metodología cualitativa, utilizando como diseño de investigación el estudio de casos. Para la recogida de información se utilizaron los instrumentos: Análisis de documentos oficiales, Observación estructurada y no estructurada, Entrevista semiestructurada y en profundidad y Trabajo grupal.
Los resultados obtenidos evidenciaron que la comunicación interna en la Sucursal Villa Clara de Almacenes Universales S.A, no es funcional; pues a pesar de que organización asume conceptualmente la comunicación desde un enfoque participativo, entendida como: proceso de interrelación, contribuyente a la eficiencia y la disciplina hacia la organización, fortalecedora de las relaciones que se establecen entre los trabajadores de la organización , el estado de cada uno de los indicadores denotan el uso de modelo de tipo transmisivo. Siendo así, las informaciones que se transmiten son de tarea fundamentalmente. Priman los soportes de comunicación formales. Las redes formales e informales coexisten, aunque las primeras con mayor frecuencia, y las informales solo están presentes en los subordinados. Generalmente la información se transmiten a través de espacios directos y los productos comunicativos resultan poco eficiente. Se aprecia la presencia de barreras psicológicas, perceptuales y cognitivas. Se ofrecen recomendaciones de interés para la organización, las cuales contribuyen al mejoramiento de la comunicación en la organización y facilita prácticas comunicativas entre los miembros de esta.
This research was conducted at the Branch Villa Clara Warehouse Universal SA, in order to characterize the organizational communication system for internal public present in the organization. The study was undertaken from the qualitative methodology and research design using case studies. For information gathering instruments were used: analysis of official documents, structured and unstructured observation, semistructured, in-depth interview and group work. The results showed that internal communication in Villa Clara Branch Warehouse Universal SA, is not functional, because even though conceptually communication organization takes a participatory approach, understood as inter-process, contributing to efficiency and discipline to the organization, reinforcing the relationships established between workers of the organization, the status of each of the indicators denote the use of transmissive-type model. Thus, the information to be transmitted are primarily task. Prevail formal communication media. The formal and informal networks coexist, although the former more often informal and are present only in subordinates. Generally the information is transmitted through space and outputs are not very efficient communication. Recommendations are of interest to the organization, which contribute to the improvement of communication in the organization and facilitates communication practices among the members of this.
This research was conducted at the Branch Villa Clara Warehouse Universal SA, in order to characterize the organizational communication system for internal public present in the organization. The study was undertaken from the qualitative methodology and research design using case studies. For information gathering instruments were used: analysis of official documents, structured and unstructured observation, semistructured, in-depth interview and group work. The results showed that internal communication in Villa Clara Branch Warehouse Universal SA, is not functional, because even though conceptually communication organization takes a participatory approach, understood as inter-process, contributing to efficiency and discipline to the organization, reinforcing the relationships established between workers of the organization, the status of each of the indicators denote the use of transmissive-type model. Thus, the information to be transmitted are primarily task. Prevail formal communication media. The formal and informal networks coexist, although the former more often informal and are present only in subordinates. Generally the information is transmitted through space and outputs are not very efficient communication. Recommendations are of interest to the organization, which contribute to the improvement of communication in the organization and facilitates communication practices among the members of this.
Descripción
Palabras clave
Comunicación Organizacional, Comunicación Interna, Soportes, Productos, Organizational Communication, Internal Communication, Media, Products