Propuesta de proyecto de desarrollo turístico local para la zona rural sureste del municipio Caibarien.
Fecha
2014-06-24
Autores
Ausina Diaz, Marta María
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Editor
Universidad Central "Marta Abreu" de Las Villas
Resumen
Actualmente está demostrado que el turismo es un factor indispensable en el desarrollo socio-económico y cultural de las comunidades. El desarrollo local del turismo se ha convertido en una de las temáticas más relevantes en el presente siglo XXI y en el caso de Cuba se han establecido, como parte del proceso de cambio y restructuración del modelo económico cubano, lineamientos enfocados en la imperiosa necesidad de fomentar proyectos de desarrollo local en los diferentes municipios del país, aprovechando para ello la presencia de sus recursos y atractivos turísticos. Debido a que Caibarién es uno de los municipios priorizados a nivel nacional para llevar a cabo las iniciativas locales de desarrollo, la presente investigación tiene como objetivo determinar su potencial turístico mediante la aplicación del procedimiento de diagnóstico turístico local propuesto por Moya (2012), lo cual constituye una herramienta de apoyo para la creación de un proyecto de desarrollo local en función de la actividad turística. El resultado fundamental obtenido evidenció que el municipio posee un alto potencial turístico y en base a ello se diseñó un proyecto de desarrollo local que a través de sus actividades y acciones posibilitará un mejor aprovechamiento turístico en función del desarrollo local. Durante la investigación se utilizaron diferentes métodos y técnicas tales como: revisión documental, entrevistas, observación directa, tormenta de ideas y herramientas como la matriz DAFO y la Matriz de Marco Lógico.
Currently there is evidence that tourism is an essential factor in the socio- economic and cultural development of the communities. The local development of tourism has become one of the most relevant in this century and in the case of Cuba, as part of the process of change and restructuring of the Cuban economic model, guidelines have been established and they are focused on the urgent need to promote local development projects in different municipalities of the country, taking advantage of the presence of its resources and tourist attractions. Due to Caibarien is one of the priority municipalities at national level to carry out local development initiatives, this research aims to determine its tourism potential by applying the local tourist diagnosis procedure proposed by Moya (2012), which is a toolkit for the design of a local development project based on tourism. The main result obtained showed that the municipality has a high tourism potential and taking it into account a local development project was designed and their activities and actions will enable a better tourism development in terms of local development. During the investigation were applied different methods and techniques like document review, interviews, direct observation, brainstorming and tools such as the SWOT matrix and Logical Framework Approach.
Currently there is evidence that tourism is an essential factor in the socio- economic and cultural development of the communities. The local development of tourism has become one of the most relevant in this century and in the case of Cuba, as part of the process of change and restructuring of the Cuban economic model, guidelines have been established and they are focused on the urgent need to promote local development projects in different municipalities of the country, taking advantage of the presence of its resources and tourist attractions. Due to Caibarien is one of the priority municipalities at national level to carry out local development initiatives, this research aims to determine its tourism potential by applying the local tourist diagnosis procedure proposed by Moya (2012), which is a toolkit for the design of a local development project based on tourism. The main result obtained showed that the municipality has a high tourism potential and taking it into account a local development project was designed and their activities and actions will enable a better tourism development in terms of local development. During the investigation were applied different methods and techniques like document review, interviews, direct observation, brainstorming and tools such as the SWOT matrix and Logical Framework Approach.
Descripción
Palabras clave
Desarrollo Turístico, Recurso Turístico Cultural, Caibarién