Retos de la participación comunitaria en la producción televisiva local
Fecha
2016-10-07
Autores
Hernández Alfonso, Eduardo Alejandro
Paz Enrique, Luis Ernesto
Jara Solenzar, Dunia
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Resumen
El objeto social de las televisiones locales cubanas es promover el desarrollo de programaciones que integren la cultura y las tradiciones locales. Las temáticas de la programación se concretan fundamentalmente en el cumplimiento de aquellas producciones priorizadas u otros intereses de la televisión cubana en su instancia nacional. De este modo en la relación productores-receptores se sustentan las asimetrías existentes a partir de la condición de los sujetos en la realización de la actividad. El verticalismo en la producción televisiva de los canales locales propicia programaciones con prácticas aisladas de los intereses de la agenda pública. Se plantea como objetivo del estudio identificar elementos en los que se expresa la participación comunitaria en la producción televisiva local. La investigación clasifica como descriptiva con aporte teórico. Para la obtención de los resultados se empelan métodos en los niveles teóricos y empíricos. A partir de los análisis realizados se evidencia la necesidad de potenciar la producción televisiva con dinámicas participativas. De este modo la participación comunitaria en la producción televisiva de los canales locales favorecería el desarrollo de relaciones sociales simétricas
The object of the Cuban local television channels is to promote the development of programming that integrate local culture and traditions. The thematic on programming are materialized mainly in meeting those productions or other interests prioritized by Cuban television in their national authority. The relationship on producers-receptor in related by asymmetries based from the condition of the subject in performing activity. Verticalism in the television production of local programming channels with isolated practices conducive to the interests of the public agenda. Is planted as objective of the study, to identify the essential elements in the communitary participation in local television production and his expression. The study classified as descriptive research with theoretical contribution. To obtain the results are employed methods in theoretical and empirical levels. From the analyze is evident the need for enhanced television production with participatory development. The communitary participation in the television production of local channels, support the symmetrical development of social relations.
The object of the Cuban local television channels is to promote the development of programming that integrate local culture and traditions. The thematic on programming are materialized mainly in meeting those productions or other interests prioritized by Cuban television in their national authority. The relationship on producers-receptor in related by asymmetries based from the condition of the subject in performing activity. Verticalism in the television production of local programming channels with isolated practices conducive to the interests of the public agenda. Is planted as objective of the study, to identify the essential elements in the communitary participation in local television production and his expression. The study classified as descriptive research with theoretical contribution. To obtain the results are employed methods in theoretical and empirical levels. From the analyze is evident the need for enhanced television production with participatory development. The communitary participation in the television production of local channels, support the symmetrical development of social relations.
Descripción
Palabras clave
Participación Comunitaria, Producción Televisiva, Canal Televisivo Local
Citación
Hernández Alfonso, E. A., Paz Enrique, L. E., y Jara Solenzar, D. (2016). Retos de la participación comunitaria en la producción televisiva local. Revista Universidad y Sociedad, 8(2), 147-152.