Aplicación del procedimiento para el diseño de productos turísticos integrados, diseño del producto: “Travesías de Leyenda”
Archivos
Fecha
2009-06-24
Autores
Díaz Derz, Dalina
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Editor
Universidad Central "Marta Abreu" de Las Villas
Resumen
El desarrollo del turismo a nivel mundial ha complejizado las relaciones competitivas que
se dan en el mercado turístico internacional cada vez más creciente y cambiante. En
este contexto las localidades tienen la necesidad de diseñar sus propias estrategias
basadas en la gestión turística sostenible de todos los recursos naturales, históricos,
socio-culturales y patrimoniales, de manera tal que se complementen y permitan una
diferenciación del producto turístico a ofertar en cada lugar. En consonancia con la
política de desarrollo de los destinos turísticos en Cuba se ha ido expandiendo un
desarrollo integral a lo largo del país, existiendo zonas muy importantes por sus recursos
naturales, que se encuentran en fase de crecimiento; siendo el caso del Destino
Cienfuegos. El diseño de un producto turístico náutico sobre la base de la aplicación de
un procedimiento participativo para la elaboración de productos turísticos integrados
propuesto por Machado, E. (2007), es el objetivo central de esta investigación. El
principal valor de este producto consiste en responder a una demanda insatisfecha
identificada en el mercado turístico internacional de la náutica, además de diversificar la
oferta del Destino Cienfuegos, con el fin de atraer mayor cuota de mercado al mismo.
Worldwide the development of tourism has result in making more complex competitive relations within a tourism market constantly growing and in change. Within this scenario local institutions have the need to design their own strategies based on sustainable touristic management of all the natural, historical, socio-cultural, and heritage ressources, so that they complement each other and permit a differentiation within the products each place can offer. According to the development policy of Cuban resorts it has been expanded a complete development throughout the country, with areas considered to be very important for their natural ressources. These areas are now in a growing phase. This is the case of Cienfuegos as a resort. The design of a nautical tourist product based on the application of a participative procedure for the elaboration of touristic products proposed by Machado, E (2007) is the main goal of this research. The importance of this product is the fact that it responds to the insatisfied demand that has been identified within the international nautical tourism market, in addition to this it will allow to diversify what Cienfuegos can offer, in order to obtain more profits from tourim.
Worldwide the development of tourism has result in making more complex competitive relations within a tourism market constantly growing and in change. Within this scenario local institutions have the need to design their own strategies based on sustainable touristic management of all the natural, historical, socio-cultural, and heritage ressources, so that they complement each other and permit a differentiation within the products each place can offer. According to the development policy of Cuban resorts it has been expanded a complete development throughout the country, with areas considered to be very important for their natural ressources. These areas are now in a growing phase. This is the case of Cienfuegos as a resort. The design of a nautical tourist product based on the application of a participative procedure for the elaboration of touristic products proposed by Machado, E (2007) is the main goal of this research. The importance of this product is the fact that it responds to the insatisfied demand that has been identified within the international nautical tourism market, in addition to this it will allow to diversify what Cienfuegos can offer, in order to obtain more profits from tourim.
Descripción
Palabras clave
Turístico Internacional, Gestión del Turismo, Agencias de Viajes