Programa de capacitación en la negociación para directivos del Complejo Hotelero los Caneyes
Fecha
2016-06-26
Autores
Hernandez Pérez de Corcho, Daily
Título de la revista
ISSN de la revista
Título del volumen
Editor
Universidad Central "Marta Abreu" de la Villas.
Resumen
El presente trabajo de diploma se desarrolla en el complejo hotelero Los Caneyes del Grupo Cubanacan en la provincia de Villa Clara, con el objetivo principal de diseñar un programa de capacitación en negociación para los directivos de la entidad objeto de estudio. En este sentido se realizó un diagnóstico de las necesidades de capacitación de los directivos del complejo como punto de partida para determinar la importancia de realizar un estudio de las habilidades negociadoras necesarias en los cargos de dirección como base para elaborar el programa de capacitación. Entre las principales técnicas y/o métodos utilizados para la investigación se encuentran el análisis documental, la observación directa, las entrevistas individuales y encuestas, las cuales mostraron su eficiencia en este tipo de estudio. Como resultado de la investigación se diseñó y aplicó un programa de capacitación en negociación para los directivos del complejo hotelero objeto de estudio integrado por tres (3) hoteles de diferentes marcas y tamaños, comprobándose su eficiencia en la práctica, al compararlo con programas de capacitación precedentes y valorarlo mediante el juicio de expertos.
The present work of diploma was developed at ―Los Caneyes‖ Hotel Complex belonging to the entrepreneurial Cubanacan group, in Villa Clara, with the main objective of designing a negotiation training program for the executives of the complex. In this sense was carried out a diagnosis of negotiation training needs for the executives, in order to determine the current conditions of the negotiation process at ―Los Caneyes‖ Hotel Complex and the important of elaborate a negotiation training program. Among the main methods and techniques of investigation was developed the documents analysis, individual interviews and surveys which were very effective in this type of studies. As the result of the investigation was designed and applied a negotiation training program for executives of Los Caneyes Hotel Complex which is integrated by three (3) hotels with different marks and sizes. The negotiation training program was compared with others previous training programs and validated by the experts judgment.
The present work of diploma was developed at ―Los Caneyes‖ Hotel Complex belonging to the entrepreneurial Cubanacan group, in Villa Clara, with the main objective of designing a negotiation training program for the executives of the complex. In this sense was carried out a diagnosis of negotiation training needs for the executives, in order to determine the current conditions of the negotiation process at ―Los Caneyes‖ Hotel Complex and the important of elaborate a negotiation training program. Among the main methods and techniques of investigation was developed the documents analysis, individual interviews and surveys which were very effective in this type of studies. As the result of the investigation was designed and applied a negotiation training program for executives of Los Caneyes Hotel Complex which is integrated by three (3) hotels with different marks and sizes. The negotiation training program was compared with others previous training programs and validated by the experts judgment.
Descripción
Palabras clave
Capacitación, Negociación, Complejo Hotelero los Caneyes, Dirección