Diseño del plan estratégico 2008-2010 para la Empresa ISLAZUL-Villa Clara
Archivos
Fecha
2008-06-25
Autores
Troyano Mendoza, Lirisvet
Lina Ploché Pérez, Arianna
Título de la revista
ISSN de la revista
Título del volumen
Editor
Universidad Central "Marta Abreu" de la Villas
Resumen
En el presente trabajo se diseñó el plan estratégico 2008–2010 de la Empresa
ISLAZUL Villa Clara, aplicando el procedimiento elaborado por los profesores del
Centro de Estudios Turísticos (CETUR) de la Universidad Central de Las Villas.
El procedimiento fue validado demostrando que se ajusta a las características de
este tipo de Empresa.
En la literatura revisada se encontró una diversidad de conceptos sobre un
mismo aspecto (turismo, planificación, estrategia y dirección) dada por una gran
variedad de estudiosos acerca del tema abordado, lo cual conllevó al análisis de
los diferentes puntos de vista, donde se puso especial atención a los elementos
coincidentes entre ellos.
Se aplicó un diagnóstico estratégico en la Empresa, teniendo en cuenta todos
los factores internos y externos que influyen en su funcionamiento, evolución y
proyección, aplicándose el método de la Matriz DAFO para la formulación de las
opciones estratégicas empresariales.
Se ofrece además una caracterización de la entidad objeto de estudio que sirvió
de base para conocer los diferentes servicios y/o productos que brinda la entidad
objeto de estudio.
Para obtener la información que se manejó en la realización del plan, fueron
utilizados diferentes métodos cualitativos de la investigación empírica como son
la entrevista, la observación, y el criterio de expertos.
Presently work was designed the strategic plan 2008-2010 of the Company ISLAZUL Villa Clara, applying the procedure elaborated by the professors of the Center of Tourist Studies (CETUR) of the Central University of The Villages. The procedure was validated demonstrating that it is adjusted to the characteristics of this type of Company. In the revised literature was a diversity of concepts on oneself aspect (tourism, planning, strategy and address) given by a great variety of studious about the approached topic, that which bore to the analysis of the different points of view, where it became special attention to the coincident elements among them. Besides was carried out and it applied a strategic diagnosis in the Company, keeping in mind all the internal and external factors that influence their operation, evolution and projection, being applied the method of the Main DAFO for the formulation of the managerial strategic options. Also offers a characterization of the entity study object that served as base to know the different services and/or products that it offers the entity study object. To obtain the information that was used in the realization of the plan, different qualitative methods of the empiric investigation they were applied as they are the interview, the observation, and the approach of experts.
Presently work was designed the strategic plan 2008-2010 of the Company ISLAZUL Villa Clara, applying the procedure elaborated by the professors of the Center of Tourist Studies (CETUR) of the Central University of The Villages. The procedure was validated demonstrating that it is adjusted to the characteristics of this type of Company. In the revised literature was a diversity of concepts on oneself aspect (tourism, planning, strategy and address) given by a great variety of studious about the approached topic, that which bore to the analysis of the different points of view, where it became special attention to the coincident elements among them. Besides was carried out and it applied a strategic diagnosis in the Company, keeping in mind all the internal and external factors that influence their operation, evolution and projection, being applied the method of the Main DAFO for the formulation of the managerial strategic options. Also offers a characterization of the entity study object that served as base to know the different services and/or products that it offers the entity study object. To obtain the information that was used in the realization of the plan, different qualitative methods of the empiric investigation they were applied as they are the interview, the observation, and the approach of experts.
Descripción
Palabras clave
Planificación, Plan Estratégico, ISLAZUL