Propuesta de programa de políticas Turísticas para la Gestión Integrada del Asentamiento Costero Isabela de Sagua.
Fecha
2009-07-24
Autores
Rivas Camacho, Lisandra
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Editor
Universidad Central "Marta Abreu" de Las Villas
Resumen
La presente investigación formula un programa de políticas turísticas para el desarrollo
local del turismo en Isabela de Sagua con un enfoque sostenible, atendiendo a las
potencialidades concentradas en este asentamiento para el desarrollo del sector,
sustentado en la originalidad de sus recursos turísticos y la repercusión que ello puede
tener en el incremento de la calidad de vida de sus pobladores. Resulta imprescindible
destacar que la ubicación geográfica de este poblado de idiosincrasia de mar constituye
un atributo para el turismo de sol y playa de la Cayería Noreste de Villa Clara, para el
que puede representar un valor agregado de su oferta en busca del plus y garantía de
mercado para un destino en fase formativa. Para la estructuración del programa de
políticas turísticas se emplea el modelo de gestión estratégica de Barrado (2005), que se
adapta a las particularidades del proceso investigativo y permite la adopción de un
enfoque participativo local. El diseño tiene su génesis en la elaboración del diagnóstico
estratégico del asentamiento a partir de la experiencia aportada por los propios
protagonistas del lugar y la aplicación de métodos de investigación tales como la
encuesta, la entrevista, entre otros, que permiten contextualizar el escenario de
implementación de las políticas propuestas. Es una investigación dirigida a fundamentar
la solidez que la participación consciente de la comunidad le aporta al desarrollo de un
proyecto turístico sostenible.
This research formulates a program of tourism policies for local development of tourism in Isabela Sagua with a sustainable approach, taking into account the potentiality of this settlement for the development of this sector, based on the originality of its tourism resources and the impact this may have on improving the quality of life for its residents. It is essential to emphasize that the geographical location of this sea village is an attribute to the sun and beach tourism in the northeast keys of Villa Clara, which may represent an aggregate value of its offert for the plus and assure a destination market which is emerging. For structuring the program of tourism policies it is used the Barrado (2005) model of strategic management, which is adapted to the particularities of the investigative process and enables the adoption of a local partnership approach. The design has its genesis in the development of strategic diagnosis of the settlement from the experience provided by the protagonists of the place and the application of research methods such as survey, interview, among others, which contextualize the stage of implementation of proposed policies. It is an investigation to substantiate the robustness aware that the involvement of the community contributes to the development of a sustainable tourism project.
This research formulates a program of tourism policies for local development of tourism in Isabela Sagua with a sustainable approach, taking into account the potentiality of this settlement for the development of this sector, based on the originality of its tourism resources and the impact this may have on improving the quality of life for its residents. It is essential to emphasize that the geographical location of this sea village is an attribute to the sun and beach tourism in the northeast keys of Villa Clara, which may represent an aggregate value of its offert for the plus and assure a destination market which is emerging. For structuring the program of tourism policies it is used the Barrado (2005) model of strategic management, which is adapted to the particularities of the investigative process and enables the adoption of a local partnership approach. The design has its genesis in the development of strategic diagnosis of the settlement from the experience provided by the protagonists of the place and the application of research methods such as survey, interview, among others, which contextualize the stage of implementation of proposed policies. It is an investigation to substantiate the robustness aware that the involvement of the community contributes to the development of a sustainable tourism project.
Descripción
Palabras clave
Turismo Contemporáneo, Gestión Turística, Diagnóstico Estratégico, Isabela de Sagua