Acercamiento al modelo teórico de las prácticas de investigación de audiencia en el sistema radial avileño.
Archivos
Fecha
2009-06-25
Autores
Pardo Pérez, Arlenys
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Editor
Universidad Cetral "Marta Abreu " de Las Villas
Resumen
La presente investigación se realizó en el sistema radial avileño a partir de un interés generado desde la Carrera de Comunicación Social de la Universidad Central “Marta Abreu” de Las Villas (UCLV). El objetivo general consistió en caracterizar los modelos teóricos a los que se ajustan las prácticas de investigación de audiencia en la radio de Ciego de Ávila.
Adscrita a la metodología cualitativa como perspectiva metodológica el presente Trabajo de Diploma se encaminó hacia la comprensión de su objeto de estudio evaluando el desarrollo de los sucesos en su ambiente natural.
Se asumió como método investigativo el estudio de casos múltiples que indagó en las prácticas investigativas con que cuentan cada una de las emisoras de la provincia. Para ello se requirió de la revisión bibliográfica-documental, la revisión de documentos oficiales, el análisis de contenido a las investigaciones de audiencias comprendidas entre el 2008-2013 y la entrevista semiestructurada.
A través de la triangulación de datos y fuentes se pudo conocer que las prácticas de investigación de audiencia en el sistema radial avileño se ajustan al modelo de lo usos y gratificaciones. La importancia que se le atribuye a las investigaciones de audiencia desde las prácticas investigativas en este territorio radica en la posibilidad científica de conocer una opinión más acabada de los sujetos que se estudian. Por tanto se recomienda ampliar el alcance del presente estudio a fin de describir el objeto de investigación a nivel territorial y nacional.
This research was conducted in the radial Ciego de Ávila system due to interest generated from Social Communication Faculty at Central University "Marta Abreu" of Las Villas (UCLV). The overall objective was to characterize the theoretical models conform to practical research of audience in Ciego de Ávila’s radio. Attached to the qualitative methodology as methodological perspective this Diploma Work it’s directed towards the understanding of its object of study evaluating the development of events in their natural environment. Assuming as a research method the study of multiple cases investigated in research practices that have each of the stations in the province. To do this were required the documentary literature review, review of official documents, the content analysis of audience research between the 2008-2013 and semistructured interview. Through triangulation of data and sources it was known that the practice of audience research in the radial Ciego de Ávila system fit the model of the uses and gratifications. The importance attributed to audience research from research practices in this territory lies in the scientific possibility of knowing a more complete review of the subject being studied. It is therefore recommended to extend the scope of this study with the objetive of describe the subject of research at territorial and national levels.
This research was conducted in the radial Ciego de Ávila system due to interest generated from Social Communication Faculty at Central University "Marta Abreu" of Las Villas (UCLV). The overall objective was to characterize the theoretical models conform to practical research of audience in Ciego de Ávila’s radio. Attached to the qualitative methodology as methodological perspective this Diploma Work it’s directed towards the understanding of its object of study evaluating the development of events in their natural environment. Assuming as a research method the study of multiple cases investigated in research practices that have each of the stations in the province. To do this were required the documentary literature review, review of official documents, the content analysis of audience research between the 2008-2013 and semistructured interview. Through triangulation of data and sources it was known that the practice of audience research in the radial Ciego de Ávila system fit the model of the uses and gratifications. The importance attributed to audience research from research practices in this territory lies in the scientific possibility of knowing a more complete review of the subject being studied. It is therefore recommended to extend the scope of this study with the objetive of describe the subject of research at territorial and national levels.
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Palabras clave
Prácticas de Investigación de Audiencia, Modelos Teóricos, Radio