El periodismo de servicio en la revista Mujeres durante los años 2016 y 2017
Fecha
2018-06-25
Autores
White Morales, Arletty
Título de la revista
ISSN de la revista
Título del volumen
Editor
Universidad Central “Marta Abreu” de Las Villas. Facultad de Humanidades. Departamento de Periodismo
Resumen
El periodismo de servicio constituye una de las tendencias actuales de la profesión periodística para enfrentar los retos de las transformaciones tecnológicas y la fuerte competencia mediática. De ahí, que la presente investigación se centre en caracterizar el periodismo de servicio en la revista Mujeres, durante los años 2016 y 2017. Para ello se analizaron los principales contenidos, tipos de servicio y rasgos de estilo manifestados en las seis publicaciones impresas correspondientes a este periodo. La investigación se realiza desde una perspectiva cualitativa y deviene un estudio de mensaje. Se afilia al paradigma interpretativo y es del tipo descriptivo. La aplicación del análisis de contenido, la revisión bibliográfica, la observación no participante y las entrevistas estructuradas, semiestructuradas y en profundidad, permitieron obtener como resultados principales de la investigación: que la revista difunde contenidos tradicionales del periodismo de servicio e incorpora otros como: empoderamiento de la mujer, racismo, violencia, sexualidad, trata de personas y Derecho; atemperados al contexto cubano. Además se constataron las diferentes tipologías del periodismo de servicio, que por lo general aparecen hibridadas, y se detectaron insuficiencias en cuanto a los rasgos de estilo; principalmente en lo referente al empleo de recursos gráficos.
Service journalism is one of the current trends of the journalism profession to face the challenges of technological transformations and strong media competition. Hence, the present investigation focuses on characterizing service journalism in the magazine Mujeres, during the years 2016 and 2017. For this, the main contents, types of service and style features manifested in the six printed publications corresponding to this period. The research is done from a qualitative perspective and becomes a message study. It is affiliated with the interpretive paradigm and is of a descriptive type. The application of content analysis, bibliographic review, non-participant observation and structured, semi-structured and in-depth interviews allowed us to obtain the main results of the research: that the journal disseminates traditional content of service journalism and incorporates others such as: empowerment of women, racism, non-state employment, violence and Law; tempered to the Cuban context. In addition, the different typologies of service journalism were verified, which usually appear hybridized, and shortcomings were detected in terms of style features; mainly in relation to the use of graphic resources.
Service journalism is one of the current trends of the journalism profession to face the challenges of technological transformations and strong media competition. Hence, the present investigation focuses on characterizing service journalism in the magazine Mujeres, during the years 2016 and 2017. For this, the main contents, types of service and style features manifested in the six printed publications corresponding to this period. The research is done from a qualitative perspective and becomes a message study. It is affiliated with the interpretive paradigm and is of a descriptive type. The application of content analysis, bibliographic review, non-participant observation and structured, semi-structured and in-depth interviews allowed us to obtain the main results of the research: that the journal disseminates traditional content of service journalism and incorporates others such as: empowerment of women, racism, non-state employment, violence and Law; tempered to the Cuban context. In addition, the different typologies of service journalism were verified, which usually appear hybridized, and shortcomings were detected in terms of style features; mainly in relation to the use of graphic resources.
Descripción
Palabras clave
Periodismo de Servicio, Contenidos Informativos, Tipos de Servicio, Rasgos de Estilo, Service Journalism, Informative Content, Types of Service, Style Features