Plan de negocio para el SPA del Hotel Melía Cayo Santa María del destino turístico cayos de Villa Clara
Archivos
Fecha
2009-07-24
Autores
Molina Cruz, Javier
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ISSN de la revista
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Editor
Universidad Central "Marta Abreu" de Las Villas
Resumen
El turismo de salud es de gran importancia, aplicado en establecimientos de alojamiento hotelero donde se utilizan terapias con agua y otras técnicas como la aromaterapia, masajes de distintos tipos, meditación, yoga, reiki y muchos otros, en lugares agradables y especializados, con el objetivo de combatir los males típicos de estos tiempos, como la depresión y el estrés, así como rejuvenecer, adelgazar o mejorar
el estado espiritual, enfocado a resolver problemas que genera la vida cotidiana como estrés, neurosis y la obesidad. Es por ello que la utilización del Plan de Negocio en los SPA hoteleros identificándose como una importante herramienta administrativa para perfeccionar la gestión empresarial de este tipo de entidad turística. En la literatura
especializada disponible se encuentran diversos procedimientos, metodologías y pasos para elaborar el plan de negocio, el análisis de estos procedimientos permitió determinar que ninguno se corresponde con las características de los SPA. Además se comprueba que en la actualidad existen dificultades en la elaboración y utilización práctica del plan de negocio cuestión esta que constituye el problema originario de la investigación que sustenta el presente trabajo de diploma. En este trabajo se presenta, los resultados de la investigación, que permitió la aplicación de un procedimiento para elaborar, el Plan de Negocio en el SPA “Aguas Claras del Hotel Meliá Cayo Santa Maria que se dedica a la
prestación de servicios especializados en turismo de salud.
The tourism of health is of great importance, applied in establishments of hotel lodging where therapies are used with water and other techniques as the aromaterapia, massages of different types, meditation, yoga, reiki and many other, in pleasant and specialized places, with the objective of combatting the typical wrongs of these times, as the depression and the estrés, as well as to rejuvenate, to lose weight or to improve the spiritual state, focused to solve problems that it generates the daily life as estrés, neurosis and obesity. It is hence that the use of the Plan of Business in hotel SPA is identified like an administrative important tool to perfect the managerial management of this type of tourist entity. In the specialized available literature they are diverse procedures, methodologies and steps to elaborate the business plan, the analysis of these procedures allowed to determine that none belongs together with the characteristics of SPA. He/she is also proven that at the present time difficulties exist in the elaboration and practical use of the business plan, question this that constitutes the problem native of the investigation that sustains the present diploma work. In this work they show up the results of the investigation, what allowed the application of a procedure to elaborate the Plan of Business in SPA Clear "Waters of the Hotel Meliá Key Santa María" that is devoted to the benefit of services specialized in tourism of health.
The tourism of health is of great importance, applied in establishments of hotel lodging where therapies are used with water and other techniques as the aromaterapia, massages of different types, meditation, yoga, reiki and many other, in pleasant and specialized places, with the objective of combatting the typical wrongs of these times, as the depression and the estrés, as well as to rejuvenate, to lose weight or to improve the spiritual state, focused to solve problems that it generates the daily life as estrés, neurosis and obesity. It is hence that the use of the Plan of Business in hotel SPA is identified like an administrative important tool to perfect the managerial management of this type of tourist entity. In the specialized available literature they are diverse procedures, methodologies and steps to elaborate the business plan, the analysis of these procedures allowed to determine that none belongs together with the characteristics of SPA. He/she is also proven that at the present time difficulties exist in the elaboration and practical use of the business plan, question this that constitutes the problem native of the investigation that sustains the present diploma work. In this work they show up the results of the investigation, what allowed the application of a procedure to elaborate the Plan of Business in SPA Clear "Waters of the Hotel Meliá Key Santa María" that is devoted to the benefit of services specialized in tourism of health.
Descripción
Palabras clave
Hotel Meliâ, Cayo Santa María, Diagnóstico organizativo de un SPA hotelero, Gestión de recursos humanos, Mercado potencial, Marketing