Implementación de la Política Cultural cubana en la Editora Vanguardia de Villa Clara
Fecha
2016-06-25
Autores
Morales La Rosa, Sarilen
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Editor
Universidad Central “Marta Abreu” de Las Villas. Facultad de Humanidades. Departamento de Comunicación Social
Resumen
Los cambios económicos, políticos y sociales que están ocurriendo en la sociedad cubana llevan a la necesidad de reflexionar en el trabajo que se está realizando desde los medios como productores simbólicos en materia de Política Cultural. La investigación surge con la finalidad de describir las mediaciones que se están presentando ante la Política Cultural desde uno de los medios de comunicación involucrados en el proceso de su implementación.
Se asume una perspectiva etnográfica apoyada en técnicas como el análisis de documentos, la observación con papel de participación activa y la entrevista en profundidad para la obtención de informaciones de carácter científico. El procesamiento de estas, obtenidas a través de informantes e informantes claves y una muestra gris de documentos oficiales y producción periodística, se realiza desde el análisis y la triangulación de datos.
Los resultados obtenidos llevan a entender las mediaciones que se dan desde los tres componentes de la implementación: material, organizativo y cognitivo; permitiendo llegar a conclusiones sobre la base de que las mediaciones de mayor envergadura se producen a nivel simbólico. Esto se expresa en las contradicciones entre el modo de apropiación de lo que significa la Política Cultural en Cuba y lo que finalmente es producido desde el periódico.
La recomendación fundamental está encaminada a la búsqueda de espacios para el debate en torno a la Política Cultural, que permitan dilucidar hacia dónde debe encaminarse la producción editorial de Vanguardia en función del objeto social que requiere el proyecto social al que se aspira
Economic, political and social changes taking place in Cuban society lead to the need to reflect on the work being done by the media as symbolic producers on Cultural Politics. The investigation arises in order to describe the mediations that are being presented to the Cultural Politics from one of the media involved in the implementation process. An ethnographic perspective, based on techniques such as document analysis, observation with active participation role, and in-depth interview to obtain scientific information is assumed. The processing of these, obtained through informants and key informants, and a gray sample of official documents and journalistic production, is made from the analysis and triangulation of data. The results lead to understand the mediations that are given from the three components for the implementation: material, organizational and cognitive; allowing conclusions on the basis that larger mediations occur at a symbolic level. This is expressed in the contradictions between the mode of appropriation of what it means Cultural Politics in Cuba and what is eventually produced from the newspaper. The key recommendation is aimed at finding spaces for debate around the Cultural Politics, which contribute to elucidate where should be directed the Vanguardia editorial production based on the social object required by the aspired social project.
Economic, political and social changes taking place in Cuban society lead to the need to reflect on the work being done by the media as symbolic producers on Cultural Politics. The investigation arises in order to describe the mediations that are being presented to the Cultural Politics from one of the media involved in the implementation process. An ethnographic perspective, based on techniques such as document analysis, observation with active participation role, and in-depth interview to obtain scientific information is assumed. The processing of these, obtained through informants and key informants, and a gray sample of official documents and journalistic production, is made from the analysis and triangulation of data. The results lead to understand the mediations that are given from the three components for the implementation: material, organizational and cognitive; allowing conclusions on the basis that larger mediations occur at a symbolic level. This is expressed in the contradictions between the mode of appropriation of what it means Cultural Politics in Cuba and what is eventually produced from the newspaper. The key recommendation is aimed at finding spaces for debate around the Cultural Politics, which contribute to elucidate where should be directed the Vanguardia editorial production based on the social object required by the aspired social project.
Descripción
Palabras clave
Implementación, Política Cultural, Prensa, Implementation, Cultural Politics, Press