Procedimiento para el mejoramiento de la Gestión Logística en las Unidades de Venta de la Dirección Territorial de ETECSA en Villa Clara basado en un enfoque en proceso
Fecha
2009-07-20
Autores
López de Castro, Carmelo Gómez
Título de la revista
ISSN de la revista
Título del volumen
Editor
Universidad Central "Marta Abreu" de Las Villas
Resumen
La cadena de suministro de los productos para la venta del sector masivo en la Dirección Territorial
de ETECSA en Villa Clara no se gestiona adecuadamente debido, entre otros aspectos, a la falta de
integración, coordinación y racionalidad en sus procesos, por carecer de técnicas que faciliten su
mejoramiento y gestión. En la presente investigación se diseña y aplica un procedimiento, que a partir del enfoque en procesos, permite mejorar la Gestión Logística en las Unidades de Venta, el cual constituye el eslabón de mayor incidencia en los problemas actuales de esta cadena. El trabajo estuvo precedido por el análisis de diferentes técnicas, términos y definiciones relacionados con el tema objeto de estudio. La aplicación del procedimiento permitió, una vez definidos y analizados los procesos en dichas Unidades de Venta, detectar, entre otras, dificultades con: la planificación material, la gestión de inventarios, la competencia del personal de ventas, las capacidades de almacenamiento y el
alargamiento del ciclo pedido-entrega. Como propuesta de mejora se plantea un sistema de Gestión
de Inventarios de Revisión Periódica que permitiría a la empresa la obtención de resultados económicos superiores y el incremento de la satisfacción del cliente.
The imprisonment of provision of products for the sale of the massive sector in the Territorial Direction of ETECSA in Villa Clara is not managed suitably due, among other aspects, to the lack of integration, coordination and rationality in its proceses, to lack techniques that facilitate their improvement and management. In this investigation the procedure is designed and applied that from the approach in process, allows to improve the Logistic Management in the Sales Units, which constitutes the link of greatest incidence in today problems of this imprisonment. The proyect was preceded by the analysis of different techniques, terms and definitions related to the subject study object. The application of the procedure allowed, once defined and analyzed the process in these Units of Sale, to detect, among others, difficulties such as: the material planning, the management of inventories, the competition of the personnel of sales, the capacities of storage and the blade aspect ratio of the cycle request-deliver. As improvement proposal is considered a system of Management of Inventories of Scheduled inspection that would allow the company the obtaining of superior economic results and the increase the satisfaction of the customer.
The imprisonment of provision of products for the sale of the massive sector in the Territorial Direction of ETECSA in Villa Clara is not managed suitably due, among other aspects, to the lack of integration, coordination and rationality in its proceses, to lack techniques that facilitate their improvement and management. In this investigation the procedure is designed and applied that from the approach in process, allows to improve the Logistic Management in the Sales Units, which constitutes the link of greatest incidence in today problems of this imprisonment. The proyect was preceded by the analysis of different techniques, terms and definitions related to the subject study object. The application of the procedure allowed, once defined and analyzed the process in these Units of Sale, to detect, among others, difficulties such as: the material planning, the management of inventories, the competition of the personnel of sales, the capacities of storage and the blade aspect ratio of the cycle request-deliver. As improvement proposal is considered a system of Management of Inventories of Scheduled inspection that would allow the company the obtaining of superior economic results and the increase the satisfaction of the customer.
Descripción
Palabras clave
Unidades de Venta de la Dirección Territorial de ETECSA, Villa Clara, Gestión Logística, Inventarios / Control