Enfrentar el envejecimiento poblacional: una cuestión de estrategias desde la gobernabilidad
Fecha
2019-02-03
Autores
Carpio Moya, Claudia Lis
Ponvert Arredondo, Irasema
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La presente investigación se realizó en el Consejo Popular Falcón del municipio de Placetas. El objetivo general estuvo dirigido a proponer una estrategia de comunicación para contribuir a la satisfacción de las necesidades comunicativas sobre temáticas de envejecimiento poblacional en dicha localidad, partiendo de una demanda gubernamental contemplada dado el estado de las políticas públicas, la situación demográfica de este lugar y su imposibilidad de extender su territorio físico. Se tuvo el apoyo y la experiencia del Centro de estudios Comunitarios cuyas líneas científicas permiten asumir un posicionamiento teórico-metodológico necesario para la relación gobierno-ciencia, teoría-práctica.
El estudio asumió la alternativa mixta con enfoque principal o dominante cualitativo y la muestra estuvo constituida por el grupo formativo, los informantes claves e informantes como sujetos participantes de la investigación.
Para la obtención de la información se utilizaron como principales técnicas la revisión de documentos oficiales, las entrevistas en profundidad y las sesiones grupales. El análisis de contenido categorial y la triangulación la información constituyen los principales procedimientos empleados para procesar los datos.
Como resultado principal se obtuvo la propuesta de Estrategia de Comunicación Participativa. Su contenido y diseño responden a solicitudes, necesidades y sugerencias del público objetivo a través de las sesiones realizadas en la investigación. Uno de los principales resultados del proyecto es la inclusión y la participación real de los sujetos, pretendiendo un cambio en cuanto a la conciencia sobre el tratamiento de estos temas
The present investigation was carried out in the Falcón Popular Council of the municipality of Placetas. The general objective was aimed at proposing a communication strategy to contribute to the satisfaction of communication needs on issues of population aging in that locality, based on a government demand contemplated given the state of public policies, the demographic situation of this place and its inability to extend its physical territory. The support and experience of the Center for Community Studies was obtained, whose scientific lines allow us to assume a theoretical-methodological position necessary for the government-science, theory-practice relationship. The study assumed the mixed alternative with a main or qualitative dominant approach and the sample was constituted by the training group, key informants and informants as subjects participating in the research. To obtain the information, the main techniques used were the review of official documents, in-depth interviews and group sessions. The analysis of categorical content and the triangulation of information constitute the main procedures used to process the data. As a main result, the proposal for a Participatory Communication Strategy was obtained. Its content and design respond to requests, needs and suggestions of the target audience through the sessions held in the research. One of the main results of the project is the inclusion and the real participation of the subjects, pretending a change in terms of awareness about the treatment of these issues.
The present investigation was carried out in the Falcón Popular Council of the municipality of Placetas. The general objective was aimed at proposing a communication strategy to contribute to the satisfaction of communication needs on issues of population aging in that locality, based on a government demand contemplated given the state of public policies, the demographic situation of this place and its inability to extend its physical territory. The support and experience of the Center for Community Studies was obtained, whose scientific lines allow us to assume a theoretical-methodological position necessary for the government-science, theory-practice relationship. The study assumed the mixed alternative with a main or qualitative dominant approach and the sample was constituted by the training group, key informants and informants as subjects participating in the research. To obtain the information, the main techniques used were the review of official documents, in-depth interviews and group sessions. The analysis of categorical content and the triangulation of information constitute the main procedures used to process the data. As a main result, the proposal for a Participatory Communication Strategy was obtained. Its content and design respond to requests, needs and suggestions of the target audience through the sessions held in the research. One of the main results of the project is the inclusion and the real participation of the subjects, pretending a change in terms of awareness about the treatment of these issues.
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Villa Clara, Políticas Gubernamentales, Desarrollo Humano, Estrategia de Comunicación, Envejecimiento Poblacional, Necesidades Comunicativas, Communicative Necessities, Population Aging, Communication Strategy