Propuesta del perfeccionamiento de la Gestión Empresarial y su uso como sistema para la toma de decisiones en el Grupo Empresarial Geocuba
Archivos
Fecha
2007-07-25
Autores
Cabrera Abreu, Yurisley
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Editor
Universidad Central “Marta Abreu” de Las Villas
Resumen
El presente trabajo analiza la problemática de la toma de decisiones en el ámbito
empresarial cubano, tomando como marco de reflexión las ventajas que ofrece la
Gestión Empresarial como herramienta de dirección, vista como un sistema donde
cada uno de los instrumentos que la componen se interrelacionan y se retroalimentan a
la vez. Para esto toma como objeto de estudio al Grupo Empresarial Geocuba que
aglutina las provincias centrales de Villa Clara y Santi Spíritus y cuya sede principal se
encuentra ubicada en la ciudad de Santa Clara.
El objetivo de esta propuesta es evidenciar principalmente a los cuadros directivos de
esta entidad de la reformulación de la utilidad de la Gestión Empresarial y sus
instrumentos lo que conlleva a la necesidad de mancomunar información y esfuerzos
en las áreas claves encargadas de planificar, registrar, controlar y analizar las
desviaciones detectadas en un período en cuestión. También se adentra en la
propuesta de métodos o técnicas adicionales a las utilizadas por esta entidad para el
análisis técnico- económico, teniendo como premisa de que el éxito o no de la meta se
logra gracias a la toma de decisiones la cual dependerá de que las personas
encargadas de la misma manejen el mayor volumen de información veraz y oportuna.
The present work analyzes the problem of the taking of decisions in the Cuban managerial environment, taking like reflection mark the advantages that offers the Managerial Administration as address tool, view like a system where each one of the instruments that compose it is interrelated and you retroalimentan at the same time. For this taking like study object to the Managerial Group Geocuba that agglutinates the central counties of Villa Clara and Santi Spíritus and whose main headquarters is located in Santa Clara's city. The objective of this proposal is to evidence to the directive squares of this entity of the reformulation of the utility of the Managerial Administration and its instruments mainly what bears to the necessity of combining information and efforts in the key areas in charge of planning, to register, to control and to analyze the deviations detected in one period in question. The also goes into in the proposal of methods or technical additional to those used by this entity for the technical analysis - economic, having as premise that ell success or not of the goal it is achieved thanks to the taking of decisions which will depend that people in charge of the same one manage the biggest volume of truthful and opportune information.
The present work analyzes the problem of the taking of decisions in the Cuban managerial environment, taking like reflection mark the advantages that offers the Managerial Administration as address tool, view like a system where each one of the instruments that compose it is interrelated and you retroalimentan at the same time. For this taking like study object to the Managerial Group Geocuba that agglutinates the central counties of Villa Clara and Santi Spíritus and whose main headquarters is located in Santa Clara's city. The objective of this proposal is to evidence to the directive squares of this entity of the reformulation of the utility of the Managerial Administration and its instruments mainly what bears to the necessity of combining information and efforts in the key areas in charge of planning, to register, to control and to analyze the deviations detected in one period in question. The also goes into in the proposal of methods or technical additional to those used by this entity for the technical analysis - economic, having as premise that ell success or not of the goal it is achieved thanks to the taking of decisions which will depend that people in charge of the same one manage the biggest volume of truthful and opportune information.
Descripción
Palabras clave
Gestión Empresarial, Perfeccionamiento Empresarial, Grupo Empresarial Geocuba