Impacto de los spot de denuncia sobre los cinco héroes que transmite Telecubanacán, en los jóvenes de la facultad de Ciencias de la Información de la UCLV
Fecha
2011-07-04
Autores
Dones Abreu, Claudio
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Editor
Universidad Central "Marta Abreu" de Las Villas
Resumen
El presente estudio se realizó en la Universidad Central “Marta Abreu” de Las Villas (UCLV), al mismo tiempo que en el telecentro Telecubanacán. Presenta como objetivo general, evaluar el impacto que tienen los spot de denuncia sobre los Cinco Héroes que transmite Telecubanacán, en los jóvenes de la facultad de Ciencias de la Información de la UCLV.
La investigación fue realizada bajo el paradigma cuantitativo, con un diseño de tipo no experimental, transeccional descriptivo.
La muestra seleccionada es probabilística, de modalidad aleatorio simple y su conformación se hizo por el procedimiento de la tómbola. Asimismo quedó conformada por 39 estudiantes, tomando como población todos los estudiantes hasta 4to año que cursan estudios en el Curso Regular Diurno de la facultad de Ciencias de la Información de la UCLV
Para la obtención de la información, se utilizaron métodos e instrumentos de recogida de información como el análisis y revisión de documentos, la observación no participante, la encuesta en su forma cuestionario y la entrevista semiestructurada.
Como principal resultado se obtuvo que los spot de denuncia sobre los Cinco Héroes que transmite Telecubanacán no ejercen impacto significativo en los jóvenes de la facultad de Ciencias de la Información de la UCLV
The present study was carried out in the Universidad Central “Marta Abreu” de Las Villas (UCLV), at the same time that in the Telecubanacán TV center. It presents as general objective the evaluation of the impact that the accusation spots about Cuban Five have on the students of the (UCLV) which are transmitted by Telecubanacán TV show The investigation was carried out under the quantitative paradigm, with a descriptive transectional design of non-experimental type. The selected sample is probabilistic, with an simple random modality and its conformation was made by the procedure of the tombola. Also it was formed by 39 students, taking as population all the students until 4to year that study in the Regular Daily Course of the Science of Information Faculty in the UCLV In order to obtain the information several methods and tools of collection were used information such as the analysis and revision of documents the non- participant observation, the survey with questionnaire shape and the semi structured interview. As main result it was obtained that the accusation spot of the Cuban Five that Telecubanacán transmits doesn't possess great impact on the youth in the Sciences of the Information faculty of UCLV
The present study was carried out in the Universidad Central “Marta Abreu” de Las Villas (UCLV), at the same time that in the Telecubanacán TV center. It presents as general objective the evaluation of the impact that the accusation spots about Cuban Five have on the students of the (UCLV) which are transmitted by Telecubanacán TV show The investigation was carried out under the quantitative paradigm, with a descriptive transectional design of non-experimental type. The selected sample is probabilistic, with an simple random modality and its conformation was made by the procedure of the tombola. Also it was formed by 39 students, taking as population all the students until 4to year that study in the Regular Daily Course of the Science of Information Faculty in the UCLV In order to obtain the information several methods and tools of collection were used information such as the analysis and revision of documents the non- participant observation, the survey with questionnaire shape and the semi structured interview. As main result it was obtained that the accusation spot of the Cuban Five that Telecubanacán transmits doesn't possess great impact on the youth in the Sciences of the Information faculty of UCLV
Descripción
Palabras clave
Spot de Denuncia, Impacto, Accusation Spot, Impact, Cuban Five, Cinco Héroes