Procedimiento para el estudio de mercados como fase inicial de la formulación y evaluación de proyectos en el Aeropuerto Internacional “Abel Santamaría Cuadrado”
Fecha
2016-07-25
Autores
Portillé Terrero, Dailis
Título de la revista
ISSN de la revista
Título del volumen
Editor
Universidad Central “Marta Abreu” de Las Villas. Facultad de Ingeniería Mecánica e Industrial. Departamento de Ingeniería Industrial
Resumen
El presente trabajo de diploma se desarrolló en el Aeropuerto Internacional “Abel Santamaría Cuadrado” de la ciudad de Santa Clara, provincia Villa Clara, que tiene como principal función prestar servicios aeroportuarios a aeronaves y pasajeros. La tesis resume los resultados de la investigación que abordó como problema fundamental la inexistencia de una herramienta metodológica que permita estudiar el mercado como fase inicial de la formulación de proyectos en el aeropuerto. En su contenido, muestra primeramente el marco teórico-referencial de la investigación con énfasis en los procedimientos brindados por diversos autores para estudiar el mercado, y sus deficiencias al no estar enfocados como fase inicial en la formulación de proyectos. Como solución al problema de investigación planteado se expone el diseño de un procedimiento adaptado a las particularidades y características del sistema aeroportuario que permita erradicar las dificultades relacionadas con este aspecto, lo que constituye el principal aporte de la investigación y una herramienta efectiva en el proceso decisional. Con el objetivo de facilitar el entendimiento de la tesis se anexan tablas y gráficos con un conjunto de informaciones, además se logra un adecuado y ordenado uso de la bibliografía consultada a través del empleo del gestor de referencias bibliográficas EndNote.
This diploma paper was developed at the “Abel Santamaría Cuadrado” International Airport of Santa Clara city, Villa Clara province, which main work is offering services to airplanes and passengers. The thesis sums up the research outcomes which main problem was the nonexistence of a methodological tool that allows studying the market as an initial phase of projects formulation in the airport. Its content shows first the research theoretical-referential framework which emphasizes the procedures offered by different authors to study the market, and as shortcoming it points out that these procedures are not seen as an initial phase of projects formulation. As solution to the research problem the design of a procedure adopted to the airport system particularities and characteristics that allow to eliminate the gaps related to this aspect was presented, which constitutes both the research main contribution and an effective tool in the decision-making process. In order to facilitate the understanding of the thesis tables and graphs with pieces of information are annexed, it is also achieved an appropiate and organized use of the consulted bibliography through the work with EndNote biographical references standard.
This diploma paper was developed at the “Abel Santamaría Cuadrado” International Airport of Santa Clara city, Villa Clara province, which main work is offering services to airplanes and passengers. The thesis sums up the research outcomes which main problem was the nonexistence of a methodological tool that allows studying the market as an initial phase of projects formulation in the airport. Its content shows first the research theoretical-referential framework which emphasizes the procedures offered by different authors to study the market, and as shortcoming it points out that these procedures are not seen as an initial phase of projects formulation. As solution to the research problem the design of a procedure adopted to the airport system particularities and characteristics that allow to eliminate the gaps related to this aspect was presented, which constitutes both the research main contribution and an effective tool in the decision-making process. In order to facilitate the understanding of the thesis tables and graphs with pieces of information are annexed, it is also achieved an appropiate and organized use of the consulted bibliography through the work with EndNote biographical references standard.
Descripción
Palabras clave
Aeropuerto Internacional "Abel Santamaría Cuadrado", Santa Clara, Servicios Aeroportuarios, Mercadotecnia, Gestión de Marketing, Investigación de Mercados, Estrategia de Segmentación