Elaboración del Plan de Negocio en la Agencia de Viajes Cubatur Villa Clara
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Díaz Laborde, Osniel
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Universidad Central "Marta Abreu" de Las Villas
Resumen
El turismo en el último siglo ha experimentado un desarrollo continuo y vertiginoso,
llevado de la mano de los constantes avances científicos –técnicos y tecnológicos, lo
que ha propiciado el aumento constante de los viajes, perfeccionándose los medios de
transportes tanto aéreos y terrestres , como marítimos, originando la aparición de
entidades que actúen de intermediarias entre los clientes y los prestatarios, aglutinando
una series de productos y servicios ellas son las Agencias de Viajes.
Según las investigaciones realizadas , ponen de manifiesto la poca utilización del
Plan de Negocio en las Agencias de Viajes Receptivas de nuestro país, especialmente
del territorio y particularmente en la Agencia de Viajes Cubatur Villa Clara motivado
entre otros aspectos, por la no existencia de procedimientos para su
elaboración adecuados a las características de este tipo de entidad turística. La
investigación que sustenta el presente trabajo de diploma parte de reconocer la
necesidad de la Agencia de Viaje Cubatur de Villa Clara de elaborar y aplicar un
adecuado Plan de Negocio. Por lo que a partir del estudio de diferentes
procedimientos se procede a aplicar el procedimiento propuesto por la Máster Yanisley
Moya, profesora investigadora del Centro de Estudio Turísticos de la Universidad
Central, ya que está acorde a las necesidades actuales y las exigencias de la gestión en
las agencias de viajes receptivas cubanas, de manera tal que le permita gestionar
servicios de excelencia, eficaces y eficientes que como productos turísticos, se
desarrollan en las actividades del turismo y los viajes.
Tourism has experimented a continuous and progressed development in the last century. It takes with it the constant scientific and technical advances, which have led to the increase of traveling and the development of air, marine and land transportation jeans. In this environment it has been possible the emergence of agencies which take the role of managers among the customers and assistants. Those agencies include a series of produces and services. They are the Travel Agencies. According to recent researches it has been proved the scarce use of the business plan in the receptive travel agencies of our country, especially in our region. It has its particularities in the Agency Cubatur Villa Clara, motivated by the none-existence of procedures for the popper elaboration taking into account the characteristics of this type of tour institution. The investigation which sustain the present Diploma takes its starting point the need of Cubatur Travel agency in the province to elaborate and apply a popper business plan. With the study of different procedures we choose the one proposed by the Master Yanisley Moya Monteagudo, researcher of the Center of Tourism studies in the central University, for it is available to the present day needs and the requirements receptive travel agencies in Cuba, so that it allows to manage efficient excellence services which as tourism products are developed in the activities of tourism and trips.
Tourism has experimented a continuous and progressed development in the last century. It takes with it the constant scientific and technical advances, which have led to the increase of traveling and the development of air, marine and land transportation jeans. In this environment it has been possible the emergence of agencies which take the role of managers among the customers and assistants. Those agencies include a series of produces and services. They are the Travel Agencies. According to recent researches it has been proved the scarce use of the business plan in the receptive travel agencies of our country, especially in our region. It has its particularities in the Agency Cubatur Villa Clara, motivated by the none-existence of procedures for the popper elaboration taking into account the characteristics of this type of tour institution. The investigation which sustain the present Diploma takes its starting point the need of Cubatur Travel agency in the province to elaborate and apply a popper business plan. With the study of different procedures we choose the one proposed by the Master Yanisley Moya Monteagudo, researcher of the Center of Tourism studies in the central University, for it is available to the present day needs and the requirements receptive travel agencies in Cuba, so that it allows to manage efficient excellence services which as tourism products are developed in the activities of tourism and trips.