Perfeccionamiento del Plan Recreativo del Hotel Cayo Ensenachos
Fecha
2009-07-24
Autores
González Lamas, Miguelney
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Editor
Universidad Central "Marta Abreu" de Las Villas
Resumen
Es imposible tocar el termino de gestión de la animación turística sino esta involucrado
todo el aparato estructural de un hotel, lo que conlleva a que el animador se convierte en
un gestor de la animación turística, pero que esta debe ser programada y planificada. La
animación turística requiere a menudo de la utilización de los recursos turísticos para el
desarrollo integral de los programas, permitiendo así una valoración óptima del medio
natural y del patrimonio al que pertenecen. Es importante destacar que la animación no
es un complemento más de los productos turísticos ni debe ser considerada como parte
de los componentes que los integran, o sea como una simple actividad agregada. Este es
el caso del Hotel Cayo Ensenachos que como en muchos otros hoteles, por
características de trabajo basan su programa de animación recreativa en actividades muy
limitadas y repetitivas. En un hotel, la animación debe ser concebida sobre dos elementos
fundamentales: el proyecto operativo de animación del hotel (considerando la activación
de las áreas) y los programas de actividades de animación de acuerdo a los segmentos
del mercado. Lo importante es realizar una animación turística integrada que sea viable
para todo tipo de cliente y que contenga en su concepción, una variedad para la atención
a las edades de los clientes y sus particularidades. Se realiza un diagnóstico de
necesidades que se exploran en este Trabajo de Diploma y se presenta un plan de
actividades que, por su naturaleza incluye un programa recreativo con una base
humanista y fundamentalmente dirigida a cualquier tipo de público que visita el hotel.
It is not possible to get in touch with the term of management of recreation if it is not involved in the whole hotel structure. So the host becomes a manager of the tourist animation, but it is to be programmed and organized. Tourist animation requires the use of tour resources for the general establishment of the programs and it leads to the recognizing of the natural and cultural heritage to which it belongs. It is important to consider that the tourist animation is neither a complement of the product nor a simple added activity. It is the case of Cayo Ensenachos Hotel that as in other hotels base their activity recreation plan in repeated and limited activities. In a hotel, the animation should be programmed taking into account two basic elements, the animation operation project of the hotel (considering the activation areas), and the activity programs according to the market segments coming to the hotel. What is important is to conceive a program of animation which could be available to every tourist, taking into consideration, in this organization the specific characteristics of the tourists and its possibilities. In this Diploma, a diagnosis is made to explore the real needs of this area in the hotel and some new activities are included to enrich the existing plan with a human and social base by including all types of people visiting the hotel.
It is not possible to get in touch with the term of management of recreation if it is not involved in the whole hotel structure. So the host becomes a manager of the tourist animation, but it is to be programmed and organized. Tourist animation requires the use of tour resources for the general establishment of the programs and it leads to the recognizing of the natural and cultural heritage to which it belongs. It is important to consider that the tourist animation is neither a complement of the product nor a simple added activity. It is the case of Cayo Ensenachos Hotel that as in other hotels base their activity recreation plan in repeated and limited activities. In a hotel, the animation should be programmed taking into account two basic elements, the animation operation project of the hotel (considering the activation areas), and the activity programs according to the market segments coming to the hotel. What is important is to conceive a program of animation which could be available to every tourist, taking into consideration, in this organization the specific characteristics of the tourists and its possibilities. In this Diploma, a diagnosis is made to explore the real needs of this area in the hotel and some new activities are included to enrich the existing plan with a human and social base by including all types of people visiting the hotel.
Descripción
Palabras clave
Animación Turística, Hotel Cayo Ensenachos