Estudio comparativo multicriterio para la toma de decisiones para la selección de productos turísticos en el Hotel Tryp Cayo Coco
Fecha
2018
Autores
Ripoll Pineda, Keren María
Título de la revista
ISSN de la revista
Título del volumen
Editor
Universidad Central ‘‘Marta Abreu’’ de Las Villas. Facultad de Ingeniería Mecánica e Industrial. Departamento de Ingeniería Industrial
Resumen
Para apoyar la toma de decisiones en las empresas y garantizar que la misma se efectué de forma rápida y eficiente se ha venido desarrollando un conjunto de herramientas matemáticas denominadas métodos multicriterio, que son procedimientos para seleccionar entre alternativas complejas la más idónea. La presente investigación está encaminada a facilitar la selección de un nuevo producto turístico con el fin de aumentar los ingresos generados por la actividad turística, tomando como objeto de estudio práctico el Hotel Tryp Cayo Coco, construido en los cayos vírgenes del centro del país, en la provincia de Ciego de Ávila y que presta servicios de alojamiento y alimentación. Por esta razón se propone emplear dentro de los métodos multicriterio las técnicas: Suma Ponderada y PROMETHEE y comparar los resultados que brinden dichas técnicas .Estas herramientas han surgido durante las últimas décadas con el fin de hacer frente a la necesidad de agilizar y mejorar el proceso de toma de decisiones, debido a un entorno cada vez más dinámico y competitivo que obliga a tomar con agilidad decisiones basadas en múltiples criterios y caracterizadas por su complejidad y diversidad alternativa.
Palabras claves: toma de decisiones, métodos multicriterio, suma ponderada, PROMETHEE.
To support decision making in companies and ensure that it is made quickly and efficiently has been developing a set of mathematical tools called multicriteria methods, which are procedures to select among complex alternatives the most suitable. The present investigation is aimed at facilitating the selection of a new tourist product in order to increase the income generated by the tourist activity, taking as an object of practical study the Hotel Tryp Cayo Coco, built in the virgin keys of the center of the country, in the province of Ciego de Ávila and that provides accommodation and food services. For this reason, it is proposed to use the techniques: Weighted Sum and PROMETHEE within the multicriteria methods and to compare the results offered by these techniques. These tools have emerged during the last decades in order to face the need to speed up and improve the process of decision-making, due to an increasingly dynamic and competitive environment that forces decisions to be taken with agility based on multiple criteria and characterized by its complexity and alternative diversity. Keywords: decision making, multicriteria methods, weighted sum, PROMETHEE.
To support decision making in companies and ensure that it is made quickly and efficiently has been developing a set of mathematical tools called multicriteria methods, which are procedures to select among complex alternatives the most suitable. The present investigation is aimed at facilitating the selection of a new tourist product in order to increase the income generated by the tourist activity, taking as an object of practical study the Hotel Tryp Cayo Coco, built in the virgin keys of the center of the country, in the province of Ciego de Ávila and that provides accommodation and food services. For this reason, it is proposed to use the techniques: Weighted Sum and PROMETHEE within the multicriteria methods and to compare the results offered by these techniques. These tools have emerged during the last decades in order to face the need to speed up and improve the process of decision-making, due to an increasingly dynamic and competitive environment that forces decisions to be taken with agility based on multiple criteria and characterized by its complexity and alternative diversity. Keywords: decision making, multicriteria methods, weighted sum, PROMETHEE.
Descripción
Palabras clave
Hotel Tryp Cayo Coco, Toma de Decisiones, Métodos Multicriterios, Hotelería, Suma Ponderada, PROMETHEE