Análisis y proyección del turismo de eventos en el Hotel Cubanacán Villa La Granjita.
Fecha
2009-07-24
Autores
Peñalver Medina, Yamilé
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Editor
Universidad Central "Marta Abreu" de Las Villas
Resumen
El turismo de eventos y convenciones como modalidad turística se ha desarrollado
significativamente en los últimos años a nivel internacional, situándose entre las actividades
más importantes dentro del segmento de turismo especializado. Cuba cuenta con grandes
potencialidades para convertirse en un reconocido destino de esta modalidad, por lo que se
proyecta en función del perfeccionamiento de estrategias y acciones para promover con
mayor fuerza el desarrollo de los eventos. Por ello, cada vez más se desarrolla la
infraestructura para eventos, no solo en la capital, sino también en otros destinos y ciudades de
la Isla, como es el caso del Hotel Villa Cubanacán La Granjita, situado en la ciudad de Santa
Clara, con un naciente desarrollo de la infraestructura y los servicios para eventos. Sin
embargo, aún no se han logrado los niveles de profesionalidad que la modalidad requiere,
evidenciándose a su vez, improvisaciones en la gestión, así como debilidades en la
coordinación de acciones estratégicas y su proyección eficaz, encaminadas a convertir al hotel
en un verdadero destino de esta modalidad. Todo ello demuestra que se necesita analizar y
posteriormente proyectar el turismo de eventos como una contribución a la gestión de la
actividad y al desarrollo de esta modalidad tomando como centro al hotel.
Event and convention tourism as a touristic form has been developed significantly in recent years at international level, among the most important activities within the segment of specialized tourism. Cuba has a great potential to become a renowned destination in this form of tourism, it has been projected based on the refinement of strategies and actions to promote greater development of events. Therefore, more and more developed infrastructure, not only in the capital, but also in other places and cities of the island, such as the Hotel Cubanacán Villa La Granjita, located in Santa Clara city, with a nascent infrastructure development and services for events, however, hotel hasn´t reach the levels of professional management that the activity needs, and debilities about the coordination of strategic actions to become the hotel in a real destination of events, making it necessary to analyze and then project the tourism event in this facility as a contribution to tourism development in the management of this touristic form, taking as the center the hotel itself.
Event and convention tourism as a touristic form has been developed significantly in recent years at international level, among the most important activities within the segment of specialized tourism. Cuba has a great potential to become a renowned destination in this form of tourism, it has been projected based on the refinement of strategies and actions to promote greater development of events. Therefore, more and more developed infrastructure, not only in the capital, but also in other places and cities of the island, such as the Hotel Cubanacán Villa La Granjita, located in Santa Clara city, with a nascent infrastructure development and services for events, however, hotel hasn´t reach the levels of professional management that the activity needs, and debilities about the coordination of strategic actions to become the hotel in a real destination of events, making it necessary to analyze and then project the tourism event in this facility as a contribution to tourism development in the management of this touristic form, taking as the center the hotel itself.
Descripción
Palabras clave
Turismo de Eventos, Diagnóstico Estratégico, Hotel Villa La Granjita