Procedimiento para la evaluación de las condiciones para la formación y desarrollo de conglomerados o clusters turísticos en Villa Clara
Fecha
2012-07-22
Autores
Rodríguez Cárdenas, Janhna
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Editor
Universidad Central "Marta Abreu" de Las Villas
Resumen
La concentración geográfica de empresas se presenta actualmente como un elemento clave de la competencia, por lo que el desarrollo económico basado en cluster, como forma organizativa de la producción producto de esta concentración, se ha convertido en un tema fundamental, debido a su contribución al mejoramiento del desempeño de las empresas integradas.
En correspondencia con lo anterior, la presente tesis aborda el problema de las condiciones necesarias para la formación y desarrollo de conglomerados o cluster, con el objetivo de elaborar un procedimiento para la evaluación de las condiciones para ello en el sector turístico en Villa Clara.
El documento de la tesis incluye un estudio bibliográfico con el objetivo de elaborar el marco teórico o referencial sobre sobre la formación y desarrollo de conglomerados o cluster como propuesta para transformar la estructura productiva en el sector turístico, así como de las tendencias actuales en este campo; además se expone los encadenamientos generados por la actividad turística en la provincia, destacándose algunas de las insuficiencias para su desempeño superior.
Se expone además el procedimiento propuesto para la evaluación de las condiciones, integrado por un conjunto de etapas, para lo cual su utilizan técnicas cualitativas como entrevistas, revisión documental, observación, y técnicas cuantitativas basadas en la aplicación de software para el procesamiento de información. Finalmente se muestra la validación del procedimiento mediante el criterio de jueces y su implementación al sector turístico en Villa Clara.
The geographical concentration of companies is presented at the moment as a key element of the competition, for that that the economic development based on cluster, like organizational form of the production product of this concentration, he/she has become a fundamental topic, due to its contribution to the improvement of the acting of the integrated companies. In correspondence with the above-mentioned, the present thesis approaches the problem of the necessary conditions for the formation and development of conglomerates or cluster, with the objective of elaborating a procedure for the evaluation of the conditions for it in the tourist sector in Villa Clara. The document of the thesis includes a bibliographical study with the objective of elaborating the theoretical mark or referencial on on the formation and development of conglomerates or cluster like proposal to transform the productive structure in the tourist sector, as well as of the current tendencies in this field; the linkages generated by the tourist activity in the county is also exposed, standing out some of the inadequacies for their superior acting. The procedure proposed for the evaluation of the conditions is also exposed, integrated by a group of stages, for that which its they use technical qualitative as interviews, documental revision, observation, and technical quantitative based on the software application for the prosecution of information. Finally the validation of the procedure is shown by means of the approach of judges and its implementation to the tourist sector in Villa Clara.
The geographical concentration of companies is presented at the moment as a key element of the competition, for that that the economic development based on cluster, like organizational form of the production product of this concentration, he/she has become a fundamental topic, due to its contribution to the improvement of the acting of the integrated companies. In correspondence with the above-mentioned, the present thesis approaches the problem of the necessary conditions for the formation and development of conglomerates or cluster, with the objective of elaborating a procedure for the evaluation of the conditions for it in the tourist sector in Villa Clara. The document of the thesis includes a bibliographical study with the objective of elaborating the theoretical mark or referencial on on the formation and development of conglomerates or cluster like proposal to transform the productive structure in the tourist sector, as well as of the current tendencies in this field; the linkages generated by the tourist activity in the county is also exposed, standing out some of the inadequacies for their superior acting. The procedure proposed for the evaluation of the conditions is also exposed, integrated by a group of stages, for that which its they use technical qualitative as interviews, documental revision, observation, and technical quantitative based on the software application for the prosecution of information. Finally the validation of the procedure is shown by means of the approach of judges and its implementation to the tourist sector in Villa Clara.
Descripción
Palabras clave
Sector Turístico, Villa Clara, Conglomerados o Cluster Turístico, Evaluación