Propuesta de un producto turístico integrado De la Cabaña a la Parranda
Fecha
2013-06-24
Autores
Pérez Sánchez, Carmen Emilia
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Editor
Universidad Central "Marta Abreu" de Las Villas
Resumen
El turismo debe considerar aspectos importantes que mejoren la experiencia del visitante, es decir, que contemplen en su oferta elementos que integren la naturaleza y la historia, la tradición, la arquitectura, la fe religiosa, la historia de las ideas y los bienes muebles e inmuebles declarados como patrimonio. Por lo que el turismo cultural se convierte en un ente protagónico como modalidad que favorece la analogía entre la cultura y el patrimonio cultural, al contener elementos que pueden ser integrados en la conformación de productos turísticos culturales. Por tanto, la presente investigación se centra en la elaboración de una propuesta de producto turístico cultural integrado que contenga los recursos culturales tangibles e intangibles relacionados con la vida cultural campesina cubana y las festividades tradicionales de las Parrandas Remedianas; de manera que se promueva el uso adecuado de los recursos relacionados con la mencionada festividad y modo de vida campesino, favoreciendo su puesta en valor. Con este fin se aplicó el diagnóstico de los recursos turísticos patrimoniales tangibles e intagibles propuesto por Carvajal (2008), y fueron analizados varios procedimientos para el diseño de productos ; seleccionando el procedimiento participativo para el diseño de productos turísticos integrados propuesto por Machado (2011).
Tourism should consider important aspects that may improve the visitor's experience; that is to say that it should contemplate in the supply elements that must be integrated, the nature and the history, the traditions, the architecture, the religious faith, the history of the ideas and the goods, furniture and properties declared as patrimony. For what the cultural tourism becomes a protagonist entity as modality that favors the analogy between the culture and the cultural patrimony, when containing elements that can be integrated in the conformation of cultural tourist products. Therefore, the present investigation is centered in the elaboration of a proposal of integrated cultural tourist product that it contains the tangible and intangible cultural resources related with the cultural life of the Cuban peasant and the traditional festivities of the Parrandas Remediana; so that it is promoted the appropriate use of the resources related with the mentioned festivity and rural way of life, favoring their setting in value. With this end the procedure of diagnosis of the tangible and intangible patrimonial tourist resources was applied proposed by Carvajal (2008), and several procedures were analyzed for the design of products; selecting the procedure participative for the design of integrated tourist products proposed by Machado (2011). The main value of the present investigation, resides in that the proposal of integrated cultural tourist product is in agreement with the limits of the Economic and Social Politics of the Party and the Revolution, fulfilling the necessity of creating novel and varied tourist offers.
Tourism should consider important aspects that may improve the visitor's experience; that is to say that it should contemplate in the supply elements that must be integrated, the nature and the history, the traditions, the architecture, the religious faith, the history of the ideas and the goods, furniture and properties declared as patrimony. For what the cultural tourism becomes a protagonist entity as modality that favors the analogy between the culture and the cultural patrimony, when containing elements that can be integrated in the conformation of cultural tourist products. Therefore, the present investigation is centered in the elaboration of a proposal of integrated cultural tourist product that it contains the tangible and intangible cultural resources related with the cultural life of the Cuban peasant and the traditional festivities of the Parrandas Remediana; so that it is promoted the appropriate use of the resources related with the mentioned festivity and rural way of life, favoring their setting in value. With this end the procedure of diagnosis of the tangible and intangible patrimonial tourist resources was applied proposed by Carvajal (2008), and several procedures were analyzed for the design of products; selecting the procedure participative for the design of integrated tourist products proposed by Machado (2011). The main value of the present investigation, resides in that the proposal of integrated cultural tourist product is in agreement with the limits of the Economic and Social Politics of the Party and the Revolution, fulfilling the necessity of creating novel and varied tourist offers.
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Palabras clave
Turismo Cultural, Patrimonio Cultural, Producto Turístico Cultural, Fiestas Tradicionales