Proyecto de Programa de Televisión juvenil para la parrilla habitual del Canal Perlavisión
Fecha
2014-06-25
Autores
Rivero Blanco, Taimy
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Universidad Cetral "Marta Abreu " de Las Villas
Resumen
La presente investigación tuvo como objetivo proponer un “Proyecto de Programa de Televisión juvenil para la parrilla habitual del Canal Perlavisión”. Estructurada en tres etapas de trabajo, desarrolló un recorrido histórico-lógico por los referentes teóricos asociados a las parrillas de televisión, el perfil de consumo de los jóvenes y la vinculación de ambos elementos para el diseño de proyectos de programas de televisión.
Constituye un estudio mixto. Se asume un diseño de investigación de enfoque dominante o principal, sustentado fundamentalmente en el enfoque cuantitativo y apoyado en los postulados del modelo cualitativo. Se nutre de muestras probabilísticas y no probabilísticas.
El tipo de estudio es Transaccional Descriptivo y responde a una investigación para la producción.Se accedió a los datos científicos a través de la aplicación de: análisis de documentos formales, grupos de discusión y entrevista grupal así como el cuestionario en su forma de encuesta.
El procesamiento y análisis de datos estuvo vinculado a los procedimientos descritos en función de las técnicas utilizadas, apoyados en el paquete estadístico SPSS, versión 11.5 para Windows, así como análisis descriptivos interpretativos y la triangulación.
Por otra parte, se logró diseñar un proyecto de programa destinado a los jóvenes cienfuegueros entre 16 y 19 años de edad que imbrica los elementos teóricos, metodológicos, estructurales y prácticos a tener en cuenta en un programa de televisión, ajustado a las normativas del Instituto cubano de Radio y Televisión (ICRT)
The present research aimed at presenting a proposal of a youth television project in the current programs of Perlavisión channel. It is divided into three stages of work; it developed a logical-historical and theoretical journey throughout theoretical partners related to television programs, the consumption profile of young people and the link up of both elements in order to design television program projects. It is a mixed study. A research design of dominant or primary focus is assumed. It is sustained on a quantitative approach and it is supported on postulates of qualitative model. It uses probabilistic and non-probabilistic samples. The type of study is Transactional Descriptive and it responds to a production research. It was accessed to scientific data through application of analysis of formal documents, discussion groups, group interview and the questionnaire in survey form. The processing and analysis of data was related to the procedures described in terms of the used techniques, supported in SPSS version 11.5 for Windows, as well as interpretive, descriptive analysis and triangulation. Moreover, it was possible to design a program project for Cienfuegos young people between 16 and 19 years old, that includes the theoretical, methodological, structural and practical elements to take into account in a television program, adjust to the regulations of The Cuban Radio and Television Institute (ICRT)
The present research aimed at presenting a proposal of a youth television project in the current programs of Perlavisión channel. It is divided into three stages of work; it developed a logical-historical and theoretical journey throughout theoretical partners related to television programs, the consumption profile of young people and the link up of both elements in order to design television program projects. It is a mixed study. A research design of dominant or primary focus is assumed. It is sustained on a quantitative approach and it is supported on postulates of qualitative model. It uses probabilistic and non-probabilistic samples. The type of study is Transactional Descriptive and it responds to a production research. It was accessed to scientific data through application of analysis of formal documents, discussion groups, group interview and the questionnaire in survey form. The processing and analysis of data was related to the procedures described in terms of the used techniques, supported in SPSS version 11.5 for Windows, as well as interpretive, descriptive analysis and triangulation. Moreover, it was possible to design a program project for Cienfuegos young people between 16 and 19 years old, that includes the theoretical, methodological, structural and practical elements to take into account in a television program, adjust to the regulations of The Cuban Radio and Television Institute (ICRT)
Descripción
Palabras clave
Perfil de Consumo, Proyecto de Programa, Parrilla de Comunicación