Plan de mejoras de la actividad de Gestión Teconológica e Innovación en la Agencia de Viajes Cubatur Villa Clara.
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Hernández Crespo, Liusmila Odalis
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Universidad Central "Marta Abreu" de Las Villas
Resumen
En el mundo de hoy junto a su vertiginoso desarrollo de las fuerzas productivas la
ciencia, la tecnología y muy particularmente la innovación se han convertido en elementos de importancia creciente, además de constituir componentes claves de
diferenciación en el ámbito económico y empresarial. En el caso específico de la
Agencia de Viajes Cubatur Villa Clara se ha adentrado en busca la efectividad de sus operaciones, siendo el desarrollo de acciones encaminadas al perfeccionamiento de la actividad de Innovación Tecnológica una solución viable. Tomando en cuenta lo anterior, el presente Trabajo de Diploma tiene como objetivo general: proponer un plan de acciones para la actividad de Gestión Tecnológica e Innovación en la Agencia de Viajes Cubatur Villa Clara, tomando como punto de partida los resultados de la aplicación de un diagnóstico previo. Para darle cumplimiento a los objetivos trazados se utilizan un conjunto de técnicas, entre los que se encuentran: entrevistas, encuestas y la consulta a expertos. Se hace uso además de métodos teóricos incluyendo: la modelación, métodos estadísticos descriptivos, Análisis y Síntesis a través del análisis comparativo y la revisión bibliográfica, el Inductivo-Deductivo para el diagnóstico de la actividad de Gestión Tecnológica e Innovación en el objeto de estudio práctico y por último el Sistémico-Estructural para determinar las variables que inciden en la empresa. Además se emplea softwares de diseño y estadísticos para la presentación de gráficos, figuras,
diagramas y el procesamiento de datos.
Actually, rapid development of the productive forces in world, science, technology and particularly innovation have become increasingly important elements, as well as being key components of differentiation in the economic and business fields. In the specific case of the Cubatur Villa Clara travel agency has gone into looking the effectiveness of its operations, with the development of actions aimed at improving the technological innovation activities. Taking into account that, the present major paper: propose an action plan for the activity of Innovation and Technology Management in Cubatur Villa Clara travel agency, taking firstly the results of the diagnostic application. To give effect to objectives set using a set of techniques, which include: interviews, surveys and experts team work. It also makes use of theoretical methods including: modeling, descriptive statistical methods, analysis and synthesis through comparative analysis and literature review, the inductive-Deductive for the diagnosis of the activity of Technology Management and Innovation in the practical study subject and finally the Systemic-Structural to determine the variables that affect the company. Also are used statistical softwares for design and presentation of graphs, figures, diagrams and data processing.
Actually, rapid development of the productive forces in world, science, technology and particularly innovation have become increasingly important elements, as well as being key components of differentiation in the economic and business fields. In the specific case of the Cubatur Villa Clara travel agency has gone into looking the effectiveness of its operations, with the development of actions aimed at improving the technological innovation activities. Taking into account that, the present major paper: propose an action plan for the activity of Innovation and Technology Management in Cubatur Villa Clara travel agency, taking firstly the results of the diagnostic application. To give effect to objectives set using a set of techniques, which include: interviews, surveys and experts team work. It also makes use of theoretical methods including: modeling, descriptive statistical methods, analysis and synthesis through comparative analysis and literature review, the inductive-Deductive for the diagnosis of the activity of Technology Management and Innovation in the practical study subject and finally the Systemic-Structural to determine the variables that affect the company. Also are used statistical softwares for design and presentation of graphs, figures, diagrams and data processing.