Principales acciones orientadas a la mejora del sistema de gestión comercial (SGC) de la Empresa de Suministros Agropecuarios de la provincia de Villa Clara
Fecha
2021
Autores
Llanes Dueñas, Yariseidis
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Editor
Universidad Central ‘‘Marta Abreu’’ de Las Villas. Facultad de Ingeniería Mecánica e Industrial. Departamento de Ingeniería Industrial
Resumen
La comercialización de los suministros agropecuarios constituye uno de los principales factores para el logro de una adecuada proporcionalidad, continuidad, ritmicidad y sentido unidireccional en el proceso de organización de la producción agropecuaria en el país, sin este estratégico proceso es imposible para las formas productivas y los productores independientes tener altos rendimientos agrícolas, se pueden generar pérdidas por plagas y enfermedades a los cultivos que pudieran ser prevenibles y evitables, se pueden evitar daños a los cultivares a través del mejoramiento, protección y cuidado de los sembradíos, se puede eliminar y disminuir accidentes de trabajo por el no uso de medios de protección como guantes, botas, delantales, la eliminación de vectores y roedores que afectan las plantaciones del sector estatal, privado y cooperativo entre otras acciones que mitigan la eficiencia y calidad de la producción agropecuaria.
En esta investigación se parte de un grupo de consideraciones generales sobre la actividad de comercialización y su impacto en la Empresa de Suministros Agropecuarios de la provincia de Villa Clara (ESA V.C.) y se profundiza en un estudio diagnóstico de las principales problemáticas que afectan el proceso de comercialización lográndose establecer un grupo de fortalezas, debilidades, amenazas y oportunidades y con ello las acciones estratégicas orientadas a la mejora continua de la actividad.
Finalmente se exponen acciones orientadas a la mejora del Sistema Gestión Comercial de la Empresa de Suministros Agropecuarios de Villa Clara, y a los gobiernos locales para el fortalecimiento de las estrategias comercializadoras; en la investigación también se plantean acciones para el desarrollo de los encadenamientos productivos con la empresa desde el ámbito local y territorial y los principales impactos en la economía empresarial y territorial.
En el trabajo se utilizan un conjunto de métodos y técnicas de la investigación científica como las técnicas de trabajo en grupo de expertos, la matriz de Derek F. Abell, las entrevistas, las encuestas, la observación participante y las técnicas de Tarjado, grupos nominales, Pareto, entre otras.
The commercialization of the agricultural supplies constitutes one of the main factors for the achievement of an appropriate proporcionality, continuity, ritmicity and unidirectional sense in the process of organization of the agricultural production in the country, without this strategic process are impossible for the productive forms and the independent producers to have high agricultural yields, they can be generated lost by plagues and illnesses to the cultivations that could be prevenibles and avoidable, damages can be avoided to the cultivars through the improvement, protection and care of the fields, you can eliminate and to diminish accidents of the work for the I don't use of protection means like gloves, boots, aprons, the elimination of vectors and rodents that affect the plantations of the state, private and cooperative sector among other actions that they mitigate the efficiency and quality of the agricultural production. In this investigation leaves of a group of general considerations on the commercialization activity and their impact in the Company of Agricultural Supplies of the county of Villa Clara and it is deepened in a problematic study diagnosis of the main ones that affect the commercialization process achieving you to establish a group of strengths, weaknesses, threats and opportunities and with it the strategic actions guided to the continuous improvement of the activity. Finally, actions are exposed guided to the improvement of the System Commercial Administration of the Company of Agricultural Supplies of Villa Clara, and to the local governments for the invigoration of the commercial strategies; in the investigation they also think about actions for the development of the productive linkages with the company from the local and territorial environment and the main impacts in the managerial and territorial economy. In the works they are used a group of methods and technical of the scientific investigation as the work techniques in experts' group, the womb of Derek F. Abell, the interviews, the surveys, the participant observation and the techniques of Tarjado, nominal groups, Pareto, among experts among others.
The commercialization of the agricultural supplies constitutes one of the main factors for the achievement of an appropriate proporcionality, continuity, ritmicity and unidirectional sense in the process of organization of the agricultural production in the country, without this strategic process are impossible for the productive forms and the independent producers to have high agricultural yields, they can be generated lost by plagues and illnesses to the cultivations that could be prevenibles and avoidable, damages can be avoided to the cultivars through the improvement, protection and care of the fields, you can eliminate and to diminish accidents of the work for the I don't use of protection means like gloves, boots, aprons, the elimination of vectors and rodents that affect the plantations of the state, private and cooperative sector among other actions that they mitigate the efficiency and quality of the agricultural production. In this investigation leaves of a group of general considerations on the commercialization activity and their impact in the Company of Agricultural Supplies of the county of Villa Clara and it is deepened in a problematic study diagnosis of the main ones that affect the commercialization process achieving you to establish a group of strengths, weaknesses, threats and opportunities and with it the strategic actions guided to the continuous improvement of the activity. Finally, actions are exposed guided to the improvement of the System Commercial Administration of the Company of Agricultural Supplies of Villa Clara, and to the local governments for the invigoration of the commercial strategies; in the investigation they also think about actions for the development of the productive linkages with the company from the local and territorial environment and the main impacts in the managerial and territorial economy. In the works they are used a group of methods and technical of the scientific investigation as the work techniques in experts' group, the womb of Derek F. Abell, the interviews, the surveys, the participant observation and the techniques of Tarjado, nominal groups, Pareto, among experts among others.
Descripción
Palabras clave
Empresa de Suministros Agropecuarios de Villa Clara, Optimización de Procesos, Eficiencia Organizacional, Control de Calidad