Estrategia de comunicación para la educación ambiental en los trabajadores de la fábrica "Cementos Cienfuegos S.A."
Fecha
2019-06-25
Autores
Díaz Peláez, Daniela
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Editor
Universidad Central "Marta Abreu" de Las Villas. Facultad de Humanidades. Departamento de Comunicación Social
Resumen
La presente investigación se realiza en la fábrica, Cementos Cienfuegos S.A, con el objetivo de diseñar una estrategia de comunicación para la educación ambiental en los trabajadores de la misma. Para ello se emplea una alternativa metodológica mixta. Se usa el método anidado o incrustado con predominancia cualitativa. Para la recogida de información se utilizan las técnicas: revisión de documentos oficiales; aplicación de entrevistas (semiestructuradas, en profundidad, grupales); observación participante (espacios físicos, formales y entrevistas realizadas); cuestionario a trabajadores y trabajo grupal. Se declaran diferentes muestras para cada técnica de investigación aplicada (por razones o propósitos y no probabilística intencional de sujetos tipo). Se conoce como resultado que los trabajadores poseen conocimientos sobre problemas ambientales, gestión ambiental realizada en la empresa, importancia del cuidado del medio ambiente y accionar en pos o en contra del mismo. Sin embargo, sus percepciones, actitudes y comportamientos ambientales requieren la consolidación de conciencia a favor de proteger al medio ambiente desde su propio accionar. Por lo que queda diseñada una estrategia de comunicación participativa en la que se promueve la educación ambiental, teniendo en cuenta las necesidades y opiniones de los trabajadores en relación a la temática. Se recomienda que dicha estrategia sea implementada.
The present investigation is carried out in the factory, Cements Cienfuegos S.A, with the objective of designing a communication strategy for the environmental education in the workers of the same one. For it is used it a mixed methodological alternative, using the nested method or incrusted with qualitative predominance. For the collection of information, the techniques are used: revision of official documents; application of interviews (semiestructuradas, in depth, groups); participant observation (physical, formal spaces and you interview carried out); questionnaire to workers and work grupal. Different samples are declared for each technique of applied investigation (for reasons or purposes and not intentional probabilistic of subject type). it is known as a result that the workers possess knowledge it has more than enough environmental problems, environmental administration carried out in the company, importance of the care of the environment and to work in search or against the same one. However, their perceptions, attitudes and environmental behaviors require the consolidation of conscience in favor of protecting to the environment from their own one to work. For what a strategy of communication participativa is designed in the one that the environmental education is promoted, keeping in mind the necessities and the workers' opinions in relation to the thematic one. It is recommended that this strategy is implemented.
The present investigation is carried out in the factory, Cements Cienfuegos S.A, with the objective of designing a communication strategy for the environmental education in the workers of the same one. For it is used it a mixed methodological alternative, using the nested method or incrusted with qualitative predominance. For the collection of information, the techniques are used: revision of official documents; application of interviews (semiestructuradas, in depth, groups); participant observation (physical, formal spaces and you interview carried out); questionnaire to workers and work grupal. Different samples are declared for each technique of applied investigation (for reasons or purposes and not intentional probabilistic of subject type). it is known as a result that the workers possess knowledge it has more than enough environmental problems, environmental administration carried out in the company, importance of the care of the environment and to work in search or against the same one. However, their perceptions, attitudes and environmental behaviors require the consolidation of conscience in favor of protecting to the environment from their own one to work. For what a strategy of communication participativa is designed in the one that the environmental education is promoted, keeping in mind the necessities and the workers' opinions in relation to the thematic one. It is recommended that this strategy is implemented.
Descripción
Palabras clave
Environmental Education, Communication Strategy, Educación Ambiental., Estrategia de Comunicación