Modelo y plan de negocio para una línea de frutas deshidratadas
Fecha
2017
Autores
González Sanchidrián, Duznay del Carmen
Título de la revista
ISSN de la revista
Título del volumen
Editor
Universidad Central "Marta Abreu" de Las Villas. Facultad de Ingeniería Mecánica e Industrial. Departamento de Ingeniería Industrial
Resumen
Realizar modelos y planes de negocio ha adquirido una elevada y progresiva
importancia a nivel internacional y nacional considerándose que permite la
descripción y análisis del futuro del negocio, haciéndose más factible la
iniciativa comercial. En concordancia con las políticas y estrategias del país se
pueden adecuar diferentes modelos y planes de negocios, con la finalidad de
lograr producciones y servicios más eficaces y eficientes.
Facilitar y promover las actividades del sector no estatal es uno de los cambios
relevantes del nuevo contexto económico cubano, donde se insertan pequeñas
empresas que deben ordenarse considerando las nuevas condiciones. Este es
el caso de la empresa Maní Bormey, dedicada a la producción y
comercialización de maní, ahora con la introducción de la nueva línea de
producción especializada en frutas deshidratadas a la cual se le aplicó un
modelo y un plan de negocio para ilustrar objetivos y estructurar su
funcionamiento. El modelo Canvas fue seleccionado dada su adaptabilidad a
los diferentes tipos de organizaciones posibilitando un análisis a profundidad de
los principios importantes de la entidad. La guía para confeccionar el plan de
negocio permite la viabilidad de una idea de negocio de una forma sencilla pero
sin descuidar el carácter profesional que tienen estos contenidos desde los
puntos técnicos a tener en cuenta hasta los trámites necesarios para iniciar una
actividad empresarial.
Palabras claves: Modelo de negocio, plan de negocio, modelo Canvas, guía
para elaborar un plan de negocio.
Developing models and business plans has acquired a high and progressive importance at a national and international level. It allows the description and analysis of the future of a business, making the commercial initiative more feasible. In agreement with the politics and strategies of the country, different models and business plans can be adapted so as to achieve more efficient productions and services. To facilitate and promote the activities in the private sector is one of the most relevant changes of the new cuban economic context. Small enterprises are being inserted takin into account the new conditions, this is the case of Maní Bormey, a business dedicated to the production and commercialization of peanut-based products, now with the introduction of the new line of production specialized in dehydrated fruits to which was applied a model and business plan to illustrate it's objectives and to structure it's functioning. The Canvas model was selected, given it's adaptability to different types of organizations making possible a deep analysis of the important principles of the entity. The guide to elaborate the business plan allows the viability of a business idea in a simple way but without neglecting the professional status of these contents, from the technical points to the needed procedures to iniciate a managerial activity. Key words: Business mode, business plan, Canvas model, guide to elaborate a business plan.
Developing models and business plans has acquired a high and progressive importance at a national and international level. It allows the description and analysis of the future of a business, making the commercial initiative more feasible. In agreement with the politics and strategies of the country, different models and business plans can be adapted so as to achieve more efficient productions and services. To facilitate and promote the activities in the private sector is one of the most relevant changes of the new cuban economic context. Small enterprises are being inserted takin into account the new conditions, this is the case of Maní Bormey, a business dedicated to the production and commercialization of peanut-based products, now with the introduction of the new line of production specialized in dehydrated fruits to which was applied a model and business plan to illustrate it's objectives and to structure it's functioning. The Canvas model was selected, given it's adaptability to different types of organizations making possible a deep analysis of the important principles of the entity. The guide to elaborate the business plan allows the viability of a business idea in a simple way but without neglecting the professional status of these contents, from the technical points to the needed procedures to iniciate a managerial activity. Key words: Business mode, business plan, Canvas model, guide to elaborate a business plan.
Descripción
Palabras clave
Empresa Maní Bormey, Santa Clara, Plan de Negocio, Modelo de Negocio, Modelo Canvas