Diseño de un plan de acciones para el desarrollo del turismo rural en la Cuenca Hanabanilla "Hotel Hanabanilla"
Fecha
2014-06-24
Autores
Bequer González, José Manuel
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Editor
Universidad Central "Marta Abreu" de Las Villas
Resumen
Cuba se encuentra entre el grupo de destinos que despierta el interés por el conocimiento de la flora y la fauna nacional, sin embargo la oferta se ha centrado en el turismo de sol y playa sin hacer mucho hincapié en estas otras modalidades que varíen la oferta al placer de todos los gustos y potencien el cuidado y la conservación del medio ambiente. Debido a los cambios propuestos en la nueva política económica y social del país aprobada en el VI Congreso del PCC y específicamente en el lineamiento 264, que promueve el desarrollo local y el uso de los recursos turísticos de manera eficiente, se pretende con esta investigación realizar una propuesta que permita un conjunto de acciones desde el Hotel Hanabanilla con el fin de que los clientes tengan la posibilidad de conocer realmente la forma de vida del campesinado cubano a la vez que podrán compartir muy de cerca con ellos hábitos y costumbres durante su estancia, en función del desarrollo de la modalidad de turismo rural en aras de contribuir con ello al desarrollo local de la región. Además facilitará la identificación de los posibles problemas detectados en el diagnóstico a realizar, y a la dirección del hotel contar con una herramienta que le permitirá gestionar y dirigir de una manera más eficaz la actividad turística en la localidad.
Cuba is however among the group of destinations that wakes up the interest for the knowledge of the flora and the national fauna, the offer it has been centered in the tourism of sun and beach without making a lot of stress in these other modalit ies that vary the offer to the pleasure of all the likes and develop the care and the conservation of the environment. Due to the changes proposed in the new domestic economic and social politics approved in the VI Congress of the PCC and specifically in t he limit 264 that it promotes the local development and the use of the tourist resources in an efficient way, are sought with this investigation to carry out a proposal him to allow a group of stocks from the Hotel Hanabanilla with the purpose of that the clients have the possibility to really know at the same time the form of life of the Cuban peasant that they will be able to share very closely with them habits and customs during their stay, in function of the development of the modality of rural tourism for the sake of contributing with it to the local development of the region. It will also facilitate the identification of the possible problems detected in the diagnosis to carry out, and to the address of the hotel to have a tool that will allow him to n egotiate and to direct in a more effective way the tourist activity in the town
Cuba is however among the group of destinations that wakes up the interest for the knowledge of the flora and the national fauna, the offer it has been centered in the tourism of sun and beach without making a lot of stress in these other modalit ies that vary the offer to the pleasure of all the likes and develop the care and the conservation of the environment. Due to the changes proposed in the new domestic economic and social politics approved in the VI Congress of the PCC and specifically in t he limit 264 that it promotes the local development and the use of the tourist resources in an efficient way, are sought with this investigation to carry out a proposal him to allow a group of stocks from the Hotel Hanabanilla with the purpose of that the clients have the possibility to really know at the same time the form of life of the Cuban peasant that they will be able to share very closely with them habits and customs during their stay, in function of the development of the modality of rural tourism for the sake of contributing with it to the local development of the region. It will also facilitate the identification of the possible problems detected in the diagnosis to carry out, and to the address of the hotel to have a tool that will allow him to n egotiate and to direct in a more effective way the tourist activity in the town
Descripción
Palabras clave
Turismo Rural, Destino Turístico, Hotel Hanabanilla, Desarrollo Turístico