Diseño del Plan de Negocios para la Comercializadora Mayorista ITH Villa Clara
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Monagas González, Orietta Yadira
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Universidad Central "Marta Abreu" de Las Villas
Resumen
Las empresas de apoyo al turismo en Cuba, se han fortalecido adquiriendo una significativa importancia debido al crecimiento del Turismo en los últimos años. El Plan de Negocio surge como una herramienta para perfeccionar la Gestión de estas empresas, refleja la situación actual y sirve de guía de orientación reduciendo la probabilidad de hechos fortuitos. Un Plan de Negocio bien elaborado constituye un documento guía para los directivos, garantizando eficiencia y eficacia. La Comercializadora Mayorista ITH Villa Clara, se enfrenta al desafío que representa el crecimiento de la Planta Hotelera de la Cayería Norte de la Provincia, por lo que se considera necesario diseñar el Plan de Negocio, aplicando el procedimiento elaborado por profesores del CETUR–UCLV, el cual se considera adecuado al objeto de estudio, debido entre otras razones, al éxito que ha tenido en otras entidades turísticas. Se realizó un diagnóstico de la entidad, analizando su situación actual, y evaluando su desempeño, con vistas a planificar estrategias que permitan satisfacer las demandas de los clientes del Sistema. La aplicación del procedimiento para elaborar el Plan de Negocio en la empresa de apoyo al turismo Comercializadora Mayorista ITH Villa Clara, permitió validar su factibilidad práctica en este tipo de entidad, lo cual constituye una novedad del trabajo. El Plan elaborado, se validó por el Juicio de expertos, corroborando la hipótesis planteada, lo que demuestra una vez más que el Plan de Negocio es una técnica útil para conocer a fondo el negocio, saber lo que se quiere y cómo lograrlo.
The support companies to the tourism in Cuba, have strengthened acquiring a significant importance due to the growth of Tourism in the last years. The Business Plan arises like a tool to perfect the Administration of these companies, it reflects the current situation and it serves as an orientation guide reducing the probability of fortuitous facts. A well elaborated Business Plan constitutes a guide document for the directors, guaranteeing efficiency and effectiveness. The Wholesaler Trader ITH Villa Clara, faces the challenge that represents the growth of the North Kyes Hotel Plant of the Province, for what is considered necessary to design a Business Plan, applying the procedure elaborated by professors of the CETUR-UCLV, which is considered appropriate for the study object, due, among other reasons, to the success that has had in other tourist entities. It was carried out a diagnosis of the entity, analyzing its current situation, and evaluating its acting, with the perspective of planning strategies that allow to satisfy the demands of the System clients. The application of the procedure to elaborate the Business Plan in the support company to the tourism Wholesaler Trader ITH Villa Clara, allowed to validate its practical feasibility in this entity type, which constitutes the novelty of this work. The elaborated Plan was validated by the Experts Judgement, corroborating the outlined hypothesis, which demonstrates, once again, that the Business Plan is an useful technique to thoroughly know the business, to know what is wanted and how to achieve it.
The support companies to the tourism in Cuba, have strengthened acquiring a significant importance due to the growth of Tourism in the last years. The Business Plan arises like a tool to perfect the Administration of these companies, it reflects the current situation and it serves as an orientation guide reducing the probability of fortuitous facts. A well elaborated Business Plan constitutes a guide document for the directors, guaranteeing efficiency and effectiveness. The Wholesaler Trader ITH Villa Clara, faces the challenge that represents the growth of the North Kyes Hotel Plant of the Province, for what is considered necessary to design a Business Plan, applying the procedure elaborated by professors of the CETUR-UCLV, which is considered appropriate for the study object, due, among other reasons, to the success that has had in other tourist entities. It was carried out a diagnosis of the entity, analyzing its current situation, and evaluating its acting, with the perspective of planning strategies that allow to satisfy the demands of the System clients. The application of the procedure to elaborate the Business Plan in the support company to the tourism Wholesaler Trader ITH Villa Clara, allowed to validate its practical feasibility in this entity type, which constitutes the novelty of this work. The elaborated Plan was validated by the Experts Judgement, corroborating the outlined hypothesis, which demonstrates, once again, that the Business Plan is an useful technique to thoroughly know the business, to know what is wanted and how to achieve it.