Propuesta de procedimiento para el diagnóstico de comunicación interna en Sucursales de BANDEC
Fecha
2012-06-25
Autores
González Duarte, Jany Yasmin
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Editor
Universidad Cetral "Marta Abreu " de Las Villas
Resumen
La presente investigación tuvo como objetivo diseñar un procedimiento para el
diagnóstico de la comunicación interna en Sucursales de BANDEC. Estructurada en tres etapas
de trabajo, desarrolló un recorrido histórico-lógico por los referentes teóricos asociados a la
comunicación interna y su diagnóstico.
Se fundamenta en un enfoque mixto de investigación. En tal sentido asumió un diseño
de investigación de enfoque predominante o principal, sustentado fundamentalmente en el
enfoque cuantitativo y apoyado en los postulados del modelo cualitativo.
Para la consecución de la investigación se utilizaron diferentes instrumentos de recogida
de información, entre los cuales figuran: Análisis Bibliográfico Documental, Revisión de
documentos oficiales de BANDEC, Entrevistas en sus diversas tipologías, así como el
cuestionario en su forma de encuesta.
El procesamiento y análisis de datos estuvo vinculado a los procedimientos descritos en
función de las técnicas utilizadas, En tal sentido se utilizó el Paquete Estadístico para las
Ciencias Sociales (SPSS, por sus siglas en inglés) versión 11.5 para Windows, así como
análisis descriptivos interpretativos.
Como resultado una rigurosa sistematización teórica emergió en la investigación una
serie de indicadores y subindicadores pertinentes para la realización de un diagnóstico de
comunicación interna.
Por otra parte, se logró diseñar un procedimiento que imbrica los elementos teóricos,
metodológicos, estructurales y prácticos a tener en cuenta en un diagnóstico de comunicación
interna, ajustado a Sucursales de BANDEC.
Teniendo en cuenta la pertinencia de evaluar la propuesta antes de su implementación,
se propone un cuestionario validado a través del criterio de especialistas en comunicación.
The present investigation has as objective to design a procedure for the diagnosis of the internal communication in Branches of BANDEC. Structured in three work stages, he offers a historical-logical journey for the relating ones theoretical associated to the internal communication and their diagnosis. It is based in a mixed focus of investigation. In such a sense a design of investigation of predominant or main focus was assumed, sustained fundamentally in the quantitative focus and supported in the postulates of the qualitative pattern. For the attainment of the investigation different instruments of collection of information were used, among which figure: Documental Bibliographical Analysis, Revision of official documents of BANDEC, Interviews in their diverse typologies as well as the questionnaire in their survey form. The prosecution of data is linked to the procedures described in function of the used techniques. In such a sense Statistical Package was used for the Social Sciences (SPSS, for its initials in English) version 11.5 for Windows, as well as interpretive descriptive analysis. The analysis of the obtained data was sustained in the triangulation. As a result a rigorous theoretical systematizing emerged in the investigation a series of indicators and pertinent sub indicator for the realization of a diagnosis of internal communication. On the other hand, it was possible to design a procedure that relates the theoretical, methodological, structural and practical elements to keep in mind in a diagnosis of communication internal adjusted Branches of BANDEC. Keeping in mind the relevancy of evaluating the proposal before their implementation, he/she intends a questionnaire validated through the approach of specialists in communication.
The present investigation has as objective to design a procedure for the diagnosis of the internal communication in Branches of BANDEC. Structured in three work stages, he offers a historical-logical journey for the relating ones theoretical associated to the internal communication and their diagnosis. It is based in a mixed focus of investigation. In such a sense a design of investigation of predominant or main focus was assumed, sustained fundamentally in the quantitative focus and supported in the postulates of the qualitative pattern. For the attainment of the investigation different instruments of collection of information were used, among which figure: Documental Bibliographical Analysis, Revision of official documents of BANDEC, Interviews in their diverse typologies as well as the questionnaire in their survey form. The prosecution of data is linked to the procedures described in function of the used techniques. In such a sense Statistical Package was used for the Social Sciences (SPSS, for its initials in English) version 11.5 for Windows, as well as interpretive descriptive analysis. The analysis of the obtained data was sustained in the triangulation. As a result a rigorous theoretical systematizing emerged in the investigation a series of indicators and pertinent sub indicator for the realization of a diagnosis of internal communication. On the other hand, it was possible to design a procedure that relates the theoretical, methodological, structural and practical elements to keep in mind in a diagnosis of communication internal adjusted Branches of BANDEC. Keeping in mind the relevancy of evaluating the proposal before their implementation, he/she intends a questionnaire validated through the approach of specialists in communication.
Descripción
Palabras clave
Comunicación Interna;, Diagnóstico, Procedimiento