Estudio empírico sobre el impacto de la integración de la logística directa e inversa
Fecha
2014-07-25
Autores
González Alonso, Silvia Laura
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Editor
Universidad Central "Marta Abreu" de Las Villas
Resumen
La presente investigación aprovecha el escenario brindado por los Diplomados de Cuadros
para desarrollar un estudio empírico en la provincia de Villa Clara, con el objetivo explorar la
existencia o no en las organizaciones del territorio, de una relación entre factores externos e
internos a la empresa, el nivel de integración de la logística directa e inversa y los resultados
que la misma presenta en las esferas medioambiental, económica y social. Para guiar la
ejecución de la investigación se diseña un procedimiento que integra los pasos desde la
preparación del estudio empírico hasta el análisis de sus resultados. Los mismos incluyen la
utilización de herramientas estadísticas como el análisis factorial y de correlación para arribar
a conclusiones, a partir de la aplicación de la encuesta que fue diseñada con el fin de recopilar
la información pertinente para el estudio. Finalmente se logran explorar las hipótesis
planteadas en el modelo de investigación, pudiéndose afirmar que son pocos los factores
internos y externos que en las organizaciones se correlacionan con la integración de las
logísticas directa e inversa y no se evidenció el empleo de enfoques de esta última en relación
con los impactos económicos, sociales y ambientales que pudieran ser alcanzados.
The present investigation uses the stage offered by the “Diplomado de Cuadros” to develop an empiric study in the county of Villa Clara. The objective was to explore the existence or not of a relationship among external and internal factors, the level of integration of the direct and reverse logistics and the companies results in the environmental, economic and social spheres. To guide the execution of the investigation, a procedure was designed, it integrates the steps from the preparation of the empiric study until the analysis of its results. These steps include the use of statistical tools as the factorial analysis and correlation analysis, to arrive to conclusions, using the results of the survey that was designed with the purpose of gathering the pertinent information for the study. Finally, it was possible to explore the hypotheses outlined in the research model, being able to affirm that there are few internal and external factors that are correlated with the integration of the direct and inverse logistics in the organizations. In addition, the use of integration focuses was not evidenced in connection with the economic, social and environmental impacts that could be reached otherwise.
The present investigation uses the stage offered by the “Diplomado de Cuadros” to develop an empiric study in the county of Villa Clara. The objective was to explore the existence or not of a relationship among external and internal factors, the level of integration of the direct and reverse logistics and the companies results in the environmental, economic and social spheres. To guide the execution of the investigation, a procedure was designed, it integrates the steps from the preparation of the empiric study until the analysis of its results. These steps include the use of statistical tools as the factorial analysis and correlation analysis, to arrive to conclusions, using the results of the survey that was designed with the purpose of gathering the pertinent information for the study. Finally, it was possible to explore the hypotheses outlined in the research model, being able to affirm that there are few internal and external factors that are correlated with the integration of the direct and inverse logistics in the organizations. In addition, the use of integration focuses was not evidenced in connection with the economic, social and environmental impacts that could be reached otherwise.
Descripción
Palabras clave
Logística Inversa, Logística Directa, Sector Empresarial, Villa Clara, Indicadores de Impacto