Evaluación de la gestión comunicacional como requisito esencial dentro del sistema integrado de gestión del capital humano en la División Territorial COPEXTEL.SA Ciego de Ávila
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Cruz Martínez, Juan Carlos
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Universidad Central "Marta Abreu" de Las Villas
Resumen
El presente trabajo de diploma se realizó en la División Territorial COPEXTEL.SA de Ciego
de Ávila. El mismo tiene como objetivo general: Evaluar la Gestión Comunicacional en la
División Territorial COPEXTEL.SA de Ciego de Ávila para dar cumplimiento a los
requerimientos del grupo de normas 3000. En el desarrollo de la investigación se utilizaron
diversas herramientas para diagnosticar el estado de la gestión comunicacional en la
empresa, como por ejemplo: encuestas, entrevistas y charlas. Así como la utilización de
herramientas estadísticas fundamentalmente para determinar confiabilidad y validez de los
instrumentos aplicados.
Para dar cumplimiento al objetivo general propuesto se diseñó un procedimiento para
gestionar la comunicación en la empresa, este procedimiento consta de tres fases, donde
en la primera fase se caracterizaron los públicos objetivos de la empresa, así como su
misión, visión y objetivos estratégicos. En la segunda fase se elaboraron los instrumentos
aplicados como vía para diagnosticar el estado de la gestión comunicacional en la
empresa y se definieron las variables a evaluar en los mismos, así como se determinó la
validez y confiabilidad de los instrumentos. Por último y no menos importante la fase tres
donde se diseñó la estrategia de comunicación a implementar en la empresa.
La aplicación de este procedimiento así como la implantación de la estrategia diseñada
ayudarán al fortalecimiento de la empresa a través de la atenuación o eliminación de
amenazas y debilidades encontradas en la misma.
This diploma work was carried out in the Territorial Division COPEXTEL.SA of Ciego de Avila. The main objective is: to assess the Communication Management Division at the Territorial COPEXTEL.SA of Ciego de Avila to comply with the requirements of the 3000 group of standards. During the research several tools were used for diagnosing the state of management communications in the enterprise, such as surveys, interviews and talks. Use was made of statistical tools to determine basically the validity and reliability of the instruments. In order to implement the main objective proposed, a procedure was designed to manage communication within the company. This procedure consists of three phases, in the first phase are characterized the company and its mission, vision and strategic objectives. In the second phase were developed the tools used as a way to diagnose the state of management communication in the company and the variables were defined to evaluate them, and determined the validity and reliability of the instruments. Last but not least important, phase three was carried out, where the communication strategy to deploy in the enterprise was designed. The application of this procedure as well as the implementation of the strategy designed will help strengthen the company through the elimination or mitigation of identified threats and weaknesses.
This diploma work was carried out in the Territorial Division COPEXTEL.SA of Ciego de Avila. The main objective is: to assess the Communication Management Division at the Territorial COPEXTEL.SA of Ciego de Avila to comply with the requirements of the 3000 group of standards. During the research several tools were used for diagnosing the state of management communications in the enterprise, such as surveys, interviews and talks. Use was made of statistical tools to determine basically the validity and reliability of the instruments. In order to implement the main objective proposed, a procedure was designed to manage communication within the company. This procedure consists of three phases, in the first phase are characterized the company and its mission, vision and strategic objectives. In the second phase were developed the tools used as a way to diagnose the state of management communication in the company and the variables were defined to evaluate them, and determined the validity and reliability of the instruments. Last but not least important, phase three was carried out, where the communication strategy to deploy in the enterprise was designed. The application of this procedure as well as the implementation of the strategy designed will help strengthen the company through the elimination or mitigation of identified threats and weaknesses.