Estudio de imagen interna de la Facultad de Psicología de la Universidad Central “Marta Abreu” de Las Villas
Fecha
2011-06-25
Autores
Palau Cárdenas, Claudia Elena
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Editor
Universidad Central "Marta Abreu" de Las Villas
Resumen
La presente investigación se desarrolló en la Facultad de Psicología de la Universidad Central “Marta Abreu” de Las Villas con el objetivo de caracterizar la imagen que se han conformado acerca de dicho contexto sus públicos internos. El estudio se concibió desde el paradigma cualitativo, se utilizó la fenomenología como método de estudio apoyándose en la estrategia de diseño de caso único inclusivo y se desarrolló en el período de febrero a junio de 2011.
Las técnicas de investigación empleadas fueron: análisis de documentos, entrevistas en profundidad y grupos de discusión. La unidad de análisis estuvo conformada por estudiantes, profesores y trabajadores no docentes. La muestra quedó conformada por 34 personas, de ellas 6 informantes claves y 28 informantes.
Entre los resultados de la investigación se obtuvo que la imagen de los públicos internos de la Facultad de Psicología está siendo afectada por el desconocimiento por parte de los estudiantes y los profesores más jóvenes de la misión e historia de la organización. Además, se percibe evolución con relación a la proyección de la organización, la calidad del estudiante, el impacto en la extensión universitaria y los resultados científicos de la organización.
Entre las recomendaciones, se propuso realizar investigaciones posteriores que aborden de manera científica la Imagen Intencional y la Imagen Pública para lograr la auditoría de imagen de la organización.
The present investigation took place at the Central University “Marta Abreu” of The Villages at the Faculty of Psychology with the objective of characterize the image shaped by the people related to this context. This research- paper was made from the qualitative paradigm. The method used war the phenomenology backed up by the strategy of the design of inclusive unique case, developed in the period between February and June 2011. The techniques used were: documents analysis, deep interviews and discussion groups. The analysis unit was formed by students, teachers and some other workers with others responsibilities. The sample was shaped by 34 people, from them 6 key informants and 28 informants. Among the results of the investigation it was obtained that the image of the internal publics of the Faculty of Psychology is being affected by the ignorance on the part of the students and the youngest professors in the mission and history of the organization Besides it was seen the evolution in relation to the projection of the organization the quality of the students, and the impact of the university extensions and also the scientific results of the organization. Among the recommendations, it was propound to make some other research-papers after this one which mention and study in a scientific way the Intentional Image and the Public Image to achieve the audit of image from the organization.
The present investigation took place at the Central University “Marta Abreu” of The Villages at the Faculty of Psychology with the objective of characterize the image shaped by the people related to this context. This research- paper was made from the qualitative paradigm. The method used war the phenomenology backed up by the strategy of the design of inclusive unique case, developed in the period between February and June 2011. The techniques used were: documents analysis, deep interviews and discussion groups. The analysis unit was formed by students, teachers and some other workers with others responsibilities. The sample was shaped by 34 people, from them 6 key informants and 28 informants. Among the results of the investigation it was obtained that the image of the internal publics of the Faculty of Psychology is being affected by the ignorance on the part of the students and the youngest professors in the mission and history of the organization Besides it was seen the evolution in relation to the projection of the organization the quality of the students, and the impact of the university extensions and also the scientific results of the organization. Among the recommendations, it was propound to make some other research-papers after this one which mention and study in a scientific way the Intentional Image and the Public Image to achieve the audit of image from the organization.
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Palabras clave
Imagen, Autoimagen, Públicos Internos, Image, Self Image, Internal Publics