Plan estratégico alineado para mejorar el desempeño organizacional de la sucursal Palmares Villa Clara
Fecha
2022-01
Autores
Matos Collazo, Kenia
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Editor
Universidad Central "Marta Abreu" de Las Villas
Resumen
El sector turístico es una de las industrias más relevantes a nivel global, generando 1,7 billones de dólares durante 2019 además posee un admirable papel como generador de puestos de trabajo proporcionando medios de subsistencia a millones de personas. Representa más del 20 % del producto interno bruto (PIB) de algunos países y, en general, es el tercer sector más importante de la economía mundial en materia de exportaciones, pero en el entorno actual en el que se desarrolla la actividad y por ser uno de los sectores más afectados por la pandemia de enfermedad por (COVID-19), las empresas turísticas deben estar en constantes cambios para garantizar competitividad, así como el logro de una administración adecuada a los retos y desafíos de estos tiempos. Es por ello que la presente investigación se propuso diseñar un Plan Estratégico Alineado para mejorar el Desempeño Organizacional de la Sucursal Palmares Villa Clara como estrategia empresarial, a partir de un estudio de la bibliografía relacionada con el tema, el diagnóstico del estado actual de la Sucursal y la aplicación del procedimiento científicamente fundamentado propuesto por Martínez (2017). El resultado obtenido es la estrategia empresarial diseñada para 2022-2026 para su posterior implantación para lograr una mejor gestión empresarial.
The tourism sector is one of the most relevant industries globally, generating 1.7 trillion dollars during 2019, it also has an admirable role as a generator of jobs, providing livelihoods to millions of people. It represents more than 20% of the gross domestic product (GDP) of some countries and, in general, it is the third most important sector of the world economy in terms of exports, but in the current environment in which the activity takes place and because it is One of the sectors most affected by the disease pandemic (COVID-19), tourism companies must be in constant change to guarantee competitiveness as well as the achievement of an adequate administration to the challenges of these times. That is why this research set out to design an Aligned Strategic Plan to improve the Organizational Performance of the Palmares Villa Clara Branch as a business strategy, based on a study of the bibliography related to the subject, the diagnosis of the current state of the Branch and the application of the scientifically based procedure proposed by Martínez (2017). The result obtained is the business strategy designed for 2022-2026 for subsequent implementation to achieve better business management.
The tourism sector is one of the most relevant industries globally, generating 1.7 trillion dollars during 2019, it also has an admirable role as a generator of jobs, providing livelihoods to millions of people. It represents more than 20% of the gross domestic product (GDP) of some countries and, in general, it is the third most important sector of the world economy in terms of exports, but in the current environment in which the activity takes place and because it is One of the sectors most affected by the disease pandemic (COVID-19), tourism companies must be in constant change to guarantee competitiveness as well as the achievement of an adequate administration to the challenges of these times. That is why this research set out to design an Aligned Strategic Plan to improve the Organizational Performance of the Palmares Villa Clara Branch as a business strategy, based on a study of the bibliography related to the subject, the diagnosis of the current state of the Branch and the application of the scientifically based procedure proposed by Martínez (2017). The result obtained is the business strategy designed for 2022-2026 for subsequent implementation to achieve better business management.
Descripción
Palabras clave
Turismo, Sector turístico, Economía mundial, Empresas turísticas