Producto turístico cultural integrado relacionado con la figura de Benny Moré en Santa Isabel de las Lajas
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Fecha
2013-06-24
Autores
Mira Rosell, Dayli
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Editor
Universidad Central "Marta Abreu" de Las Villas
Resumen
Actualmente el turismo se encuentra favorecido por las nuevas exigencias de la
demanda turística, donde se plantea la búsqueda de experiencias que intensifiquen el contacto con los recursos culturales y patrimoniales de un destino o lugar en particular. En tal sentido, el turismo cultural adquiere protagonismo como modalidad que favorece la convergencia entre la cultura y el patrimonio cultural, al contener elementos que pueden ser integrados en la conformación de productos turísticos culturales. Por tanto, la presente investigación se centra en la elaboración de una propuesta de producto turístico cultural integrado que contenga los recursos culturales tangibles e intangibles relacionados con la figura de Benny Moré en el municipio Santa Isabel de las Lajas; de manera que se promueva el uso adecuado de los recursos relacionados con la mencionada personalidad, favoreciendo su puesta en valor. Con este fin se aplicó el procedimiento de diagnóstico de los recursos turísticos patrimoniales tangibles e intangibles propuesto por Carvajal (2008), y fueron analizados varios procedimientos para el diseño de productos;
seleccionando el procedimiento participativo para el diseño de productos turísticos integrados propuesto por Machado (2011). El principal valor de la presente investigación, reside en que la propuesta de producto turístico cultural integrado
está en concordancia con los lineamientos de la Política Económica y Social del Partido y la Revolución, cumpliendo con la necesidad de crear novedosas y variadas ofertas turísticas, respondiendo a las demandas insatisfechas del mercado y aprovechando al máximo los recursos turísticos de cada territorio.
Today, tourism is favored by the new demands of tourism, which raises the search for experiences that intensify the contact with cultural and heritage resources of a destination or place. In that way, cultural tourism acquires protagonism as a modality that it favors the convergence of culture and cultural heritage, due to the presence of elements which can be integrated in the conformation of cultural tourist products. Therefore, this research focuses on the development of a proposal integrated cultural tourism product containing the tangible and intangible cultural resources related to the figure of Benny Moré in Santa Isabel de las Lajas municipality, in a way that promotes the use appropriate resources related to the above personality, favoring its value. With this purpose was applied the procedure for diagnosing heritage tangible and intangible tourist resources proposed by Carvajal (2008), and analyzed various methods for product design, selecting the participatory process for designing integrated tourist products proposed by Machado (2011). The main value of this research is that the integrated cultural tourism proposal is in accordance with the guidelines of the Economic and Social Policy of the Revolution, fulfilling the need to create new and varied tourist offering, responding to unsatisfied demands of the market and maximizing tourism resources in each local territory.
Today, tourism is favored by the new demands of tourism, which raises the search for experiences that intensify the contact with cultural and heritage resources of a destination or place. In that way, cultural tourism acquires protagonism as a modality that it favors the convergence of culture and cultural heritage, due to the presence of elements which can be integrated in the conformation of cultural tourist products. Therefore, this research focuses on the development of a proposal integrated cultural tourism product containing the tangible and intangible cultural resources related to the figure of Benny Moré in Santa Isabel de las Lajas municipality, in a way that promotes the use appropriate resources related to the above personality, favoring its value. With this purpose was applied the procedure for diagnosing heritage tangible and intangible tourist resources proposed by Carvajal (2008), and analyzed various methods for product design, selecting the participatory process for designing integrated tourist products proposed by Machado (2011). The main value of this research is that the integrated cultural tourism proposal is in accordance with the guidelines of the Economic and Social Policy of the Revolution, fulfilling the need to create new and varied tourist offering, responding to unsatisfied demands of the market and maximizing tourism resources in each local territory.
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Palabras clave
Turismo Cultural, Producto Turístico Cultural, Patrimonio Cultural, Santa Isabel de las Lajas