Modelo de negocio para la CNA Contadores "Doctor Enrique Arnaldo Rodríguez Corominas"
Fecha
2017
Autores
Pérez González, Delia Lucia
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Editor
Universidad Central "Marta Abreu" de Las Villas. Facultad de Ingeniería Mecánica e Industrial. Departamento de Ingeniería Industrial
Resumen
En la actualidad el constante desarrollo de la sociedad ha provocado el cambio en todos los sectores de la misma. Esto ha inducido a la creación de nuevos mecanismos para lograr eficiencia y eficacia en la producción y los servicios. El diseño de modelos de negocio es un ejemplo de esto, el cual hace más viable la iniciativa comercial y permite la descripción y análisis de las expectativas del negocio. Diferentes modelos pueden ser adecuados a las condiciones cubanas en concordancia con las políticas y estrategias del país. Tal es el caso de la CNA Contadores „„Doctor Enrique Arnaldo Rodríguez Corominas‟‟, dedicada a la prestación de servicios relacionados con la actividad contable-financiera. A la cooperativa objeto de estudio del presente trabajo, se le realizó un modelo de negocios con el objetivo de esclarecer y reestructurar su funcionamiento. El modelo Canvas fue seleccionado dada su flexibilidad y adaptabilidad a diferentes tipos de organizaciones, permitiendo un análisis a profundidad de los elementos más importantes de la cooperativa. Se confeccionó el lienzo correspondiente y se propusieron acciones de marketing para el desarrollo de los servicios prestados y su comercialización.
Palabras claves: Modelo de negocios, Cooperativas, Modelo Canvas.
Now days the constant society development have provoced the change in every sector of it. This has induced to the creation of new mechanisms to achieve the efficiency and efficacy of production and services. The design of business models it‟s an example of it, this makes more viable the commercial initiative and allows the description and analysis of the business expectations. Deferent models can be adapted to the Cuban conditions in accordance to the politics and strategies of the country. So its the case of the CNA Accouters “Dr. Enrique Arnaldo Rodríguez Corominas‟‟, dedicated to services related to the accountant-financial activity. A business model was made to the cooperative subject of this work with the objective of clarity and re-structures its functioning. The Canvas model was selected due to its flexibility and adaptability to different types of organizations, allowing a profound analysis of the most important elements of the cooperative. The corresponding canvas was made and marketing actions were proposed to the development of services and its merchandising. Keywords: Business model, Cooperative, Canvas model.
Now days the constant society development have provoced the change in every sector of it. This has induced to the creation of new mechanisms to achieve the efficiency and efficacy of production and services. The design of business models it‟s an example of it, this makes more viable the commercial initiative and allows the description and analysis of the business expectations. Deferent models can be adapted to the Cuban conditions in accordance to the politics and strategies of the country. So its the case of the CNA Accouters “Dr. Enrique Arnaldo Rodríguez Corominas‟‟, dedicated to services related to the accountant-financial activity. A business model was made to the cooperative subject of this work with the objective of clarity and re-structures its functioning. The Canvas model was selected due to its flexibility and adaptability to different types of organizations, allowing a profound analysis of the most important elements of the cooperative. The corresponding canvas was made and marketing actions were proposed to the development of services and its merchandising. Keywords: Business model, Cooperative, Canvas model.
Descripción
Palabras clave
Modelo de Negocio, Modelo Canvas, Sector Privado, Negocios Cooperativos, Cooperativas No Agropecuarias (CNA), CNA Contadores “ Doctor Enrique Arnaldo Rodríguez Corominas”, Santa Clara