Estrategias de conocimiento para el fortalecimiento de las ventajas competitivas de CANEC SA Villa Clara
Fecha
2021
Autores
Portal Rojas, Merlyn
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Resumen
El presente trabajo de diploma se realizó en la Consultoría CANEC SA de Villa Clara, organización que se dedica a la prestación de servicios de auditoría, consultoría y otros de perfile económico y organizacional. Se aplicó un procedimiento general para diagnosticar la composición de los recursos de conocimiento, el posicionamiento interno de la entidad respecto a los que se consideran estratégicos; así como, la identificación de las competencias distintivas, lo que representó la base para la formulación de estrategias de conocimiento para el fortalecimiento de la ventaja competitiva de la organización, aplicando un algoritmo específico para dicha formulación, que toma en cuenta la naturaleza de cada estrategia y el tipo de competencia distintiva con el que se relaciona. La formulación de las estrategias de conocimiento tiene como concepción, políticas y prácticas de gestión del capital humano con enfoque a potenciar su flexibilidad. La aplicación del procedimiento general contribuyó a la solución del problema de investigación planteado. Se utilizaron otros métodos para la recopilación de información, como entrevistas, encuestas, revisión de registros y documentos; así como, consultas a expertos.
This diploma work was carried out at the CANEC SA Consulting of Villa Clara, an organization that is dedicated to providing auditing, consulting and other economic and organizational services. A general procedure was applied to diagnose the composition of knowledge resources, the internal positioning of the entity with respect to those considered strategic; as well as the identification of distinctive competencies, which represented the basis for the formulation of knowledge strategies to strengthen the competitive advantage of the organization, applying a specific algorithm for said formulation, which takes into account the nature of each strategy and the type of distinctive competence with which it is related. The formulation of the knowledge strategies has as conception, policies and practices of human capital management with a focus on enhancing its flexibility. The application of the general procedure contributed to the solution of the proposed research problem. Other methods were used for the collection of information, such as interviews, surveys, review of records and documents; as well as consultations with experts.
This diploma work was carried out at the CANEC SA Consulting of Villa Clara, an organization that is dedicated to providing auditing, consulting and other economic and organizational services. A general procedure was applied to diagnose the composition of knowledge resources, the internal positioning of the entity with respect to those considered strategic; as well as the identification of distinctive competencies, which represented the basis for the formulation of knowledge strategies to strengthen the competitive advantage of the organization, applying a specific algorithm for said formulation, which takes into account the nature of each strategy and the type of distinctive competence with which it is related. The formulation of the knowledge strategies has as conception, policies and practices of human capital management with a focus on enhancing its flexibility. The application of the general procedure contributed to the solution of the proposed research problem. Other methods were used for the collection of information, such as interviews, surveys, review of records and documents; as well as consultations with experts.
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Auditoría Administrativa, Organización y Administración, Gestión del Conocimiento, Recursos Humanos