Gestión de contenidos en la web de Vanguardia
Date
2021
Authors
Arias Yusta, Lázaro Ernesto
Journal Title
Journal ISSN
Volume Title
Publisher
Universidad Central "Marta Abreu" de Las Villas. Facultad de Humanidades. Departamento de Periodismo
Abstract
Esta investigación se centra en caracterizar la gestión de contenidos para la web de la Editora Vanguardia en el medio digital, y determinar cómo se manifiestan el diagnóstico, la planificación y la evaluación de contenidos periodísticos. Los resultados de esta indagación cualitativa e interpretativa son producto del análisis de contenido de la página, la revisión bibliográfica-documental y la realización de entrevistas estructuradas al personal administrativo y periodístico. La pandemia ha golpeado la producción de mensajes periodísticos para la web, la disponibilidad de personal y recursos para el cumplimiento del rol social de la Editora como Órgano del Partido Comunista de la provincia. La gestión de contenidos en el sitio digital del semanario requiere de un replanteamiento estratégico y una actualización de los documentos rectores de la comunicación organizacional a la hora de enfrentar los nuevos contextos productivos que genere el acontecer noticioso de la reapertura de la economía y las fronteras interprovinciales.
This research focuses on characterizing the content management for the Editora Vanguardia website in the digital medium, and determining how the diagnosis, planning and evaluation of journalistic content are manifested. The results of this qualitative and interpretive inquiry are the product of the content analysis of the page, the bibliographic-documentary review and the performance of structured interviews with the administrative and journalistic staff. The pandemic has hit the production of journalistic messages for the web, the availability of personnel and resources for the fulfillment of the social role of the Publisher as an organ of the Communist Party of the province. Managing content on the weekly's digital site requires a strategic rethinking and updating of the governing documents of organizational communication when facing the new productive contexts generated by the news event of the reopening of the economy and interprovincial borders.
This research focuses on characterizing the content management for the Editora Vanguardia website in the digital medium, and determining how the diagnosis, planning and evaluation of journalistic content are manifested. The results of this qualitative and interpretive inquiry are the product of the content analysis of the page, the bibliographic-documentary review and the performance of structured interviews with the administrative and journalistic staff. The pandemic has hit the production of journalistic messages for the web, the availability of personnel and resources for the fulfillment of the social role of the Publisher as an organ of the Communist Party of the province. Managing content on the weekly's digital site requires a strategic rethinking and updating of the governing documents of organizational communication when facing the new productive contexts generated by the news event of the reopening of the economy and interprovincial borders.
Description
Keywords
Periodismo Hipermedia, Sitio Web, Editora Vanguardia