La radio desde la audiencia : las necesidades comunicativas como punto de partida en la concepción de la programación radial
Fecha
2019-06-25
Autores
Hernández González, Tony
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Editor
Universidad Central "Marta Abreu" de Las Villas. Facultad de Humanidades. Departamento de Periodismo
Resumen
La presente investigación tiene como objetivo general caracterizar la programación radial de una emisora municipal que se corresponda con las necesidades comunicativas de los habitantes de entre 10 y 85 años de edad de Corralillo. Desde una perspectiva cualitativa, se emplean métodos como el bibliográfico-documental y el fenomenológico, apoyados por diversas técnicas: la encuesta, la revisión bibliográfica-documental, los grupos focales y las entrevistas. Como principal resultado se obtiene que las principales necesidades que los habitantes del municipio de Corralillo esperan satisfacer con la radio son las cognoscitivas, a través de un modelo generalista de producción radiofónica, que permita la diferenciación de los contenidos, con variedad de formatos y con informaciones de actualidad, con análisis y reflexiones sobre los temas económicos, los problemas sociales, las noticias de pesca y agricultura, el transporte, el desarrollo de la ciencia, la tecnología, los deportes, las leyendas, tradiciones e historia local
The present investigation as a general objective of characterizing the module radio stationary corresponding to the communicative needs of a qualitative perspective, inhabitants of between 10 and 85 years of corralillia. From one use methods such as bibliographic-documentary and phenomenological, supported by various techniques: the survey, the bibliographic-documentary review, the focus groups and the interviews. As the main result it is obtained that the main needs that the inhabitants of the municipality of Corralillo wait to meet with the radio are the cognitives, through a general model of radio phonic phil, and that allows the differentiation of the contents, with variety of formats and with information about news, with analysis and reflections, the social problems, the news of fishing and agriculture, transportation, the development of science, technology, sports, legends, traditions and local history.
The present investigation as a general objective of characterizing the module radio stationary corresponding to the communicative needs of a qualitative perspective, inhabitants of between 10 and 85 years of corralillia. From one use methods such as bibliographic-documentary and phenomenological, supported by various techniques: the survey, the bibliographic-documentary review, the focus groups and the interviews. As the main result it is obtained that the main needs that the inhabitants of the municipality of Corralillo wait to meet with the radio are the cognitives, through a general model of radio phonic phil, and that allows the differentiation of the contents, with variety of formats and with information about news, with analysis and reflections, the social problems, the news of fishing and agriculture, transportation, the development of science, technology, sports, legends, traditions and local history.
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Palabras clave
Programación Radial, Necesidades Comunicativas, Corralillo, Radiel Programming, Communicative Needs