El Museo de las Parrandas, un atractivo para el desarrollo del turismo cultural en Remedios
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Fecha
2019-06-25
Autores
Sandeliz Trejo, Lisbet
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Universidad Central "Marta Abreu" de las Villas.Facultad de Ciencias Económicas.Departamento de Turismo
Resumen
El presente trabajo de diploma se desarrolla en el Museo de las Parrandas localizado en la Ciudad de San Juan de los Remedios, con el objetivo prioritario de elaborar un Sistema de Acciones para el mejoramiento de la promoción de los atractivos de la entidad objeto de estudio, en función del desarrollo del Turismo Cultural. En este sentido se realizó un diagnóstico a partir del procedimiento de Vega Hernández (2013), y entre las principales técnicas y/o métodos utilizados se encuentran el análisis documental, la observación directa, la triangulación de fuentes, la entrevista semi-estructurada y la encuesta para la obtención, tratamiento y análisis de la información. Como principales resultados se obtuvieron que la institución museística posee un conjunto de atractivos asociados a: los conjuntos urbanos, la arquitectura, rutas y caminos, eventos, festivales y museo, según la propuesta de clasificación de atractivos turísticos de Guanche (2015), que no se aprovechan adecuadamente, asimismo se constató la carencia de material promocional impreso y digital y la omisión de documentos que rijan el desarrollo del turismo cultural en la institución.
The present work of diploma is developed in the Parrandas's Museum located in the City of San Juan de los Remedios, with the priority objective of developing a System of Actions for the improvement of the promotion of the attractions of the entity object of study, depending on the development of Cultural Tourism. In this sense, a diagnosis was made based on the Vega Hernández procedure (2013), and among the main techniques and / or methods used are documentary analysis, direct observation, triangulation of sources, the semi-structured interview and the Survey for obtaining, processing and analyzing information. As main results were obtained that the museum has a set of attractions associated with: urban sets, architecture, routes and roads, events, festivals and museums, according to the proposed classification of tourist attractions Guanche (2015), which does not they are used appropriately, as well as the lack of printed and digital promotional material and the omission of documents that govern the development of cultural tourism in the institution.
The present work of diploma is developed in the Parrandas's Museum located in the City of San Juan de los Remedios, with the priority objective of developing a System of Actions for the improvement of the promotion of the attractions of the entity object of study, depending on the development of Cultural Tourism. In this sense, a diagnosis was made based on the Vega Hernández procedure (2013), and among the main techniques and / or methods used are documentary analysis, direct observation, triangulation of sources, the semi-structured interview and the Survey for obtaining, processing and analyzing information. As main results were obtained that the museum has a set of attractions associated with: urban sets, architecture, routes and roads, events, festivals and museums, according to the proposed classification of tourist attractions Guanche (2015), which does not they are used appropriately, as well as the lack of printed and digital promotional material and the omission of documents that govern the development of cultural tourism in the institution.
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Palabras clave
Turismo Cultural, Museo, San Juan de los Remedios