Mapeo de actores claves del alojamiento turístico en la ciudad de Trinidad
Fecha
2019-06-25
Autores
Alvarez Aja, Yusielis
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Editor
Universidad Central "Marta Abreu" de las Villas.Facultad de Ciencias Económicas.Departamento de Turismo
Resumen
Hoy en día, el turismo se reconoce como un ente complejo cuya funcionalidad depende de la relación que existe entre los elementos que lo componen y, como en todo sistema, intervienen diferentes actores (tanto públicos como privados), que son, junto a los visitantes, los protagonistas en el desarrollo de la actividad turística. Desde esta perspectiva, resulta de suma importancia analizar cómo se desenvuelven las relaciones entre los actores que intervienen en un espacio turístico, y es por esto que cada vez son más utilizadas herramientas de diagnóstico que, como el mapeo de actores claves, buscan explicar los “puntos de conflictos” que se dan entre los actores. En Trinidad, se han llevado a cabo estudios para evaluar la situación actual del destino, identificándose escenarios adversos que frenan el desarrollo de la actividad turística. Es por esto, que la presente investigación busca elaborar los mapas de actores claves a partir de la identificación de intereses asociativos. El diagnóstico realizado sobre las relaciones actuales, está basado en el procedimiento propuesto por Alvarez (2015) y el diseño de los mapas se basa en Tapella (2007), todo partiendo de técnicas como: la observación directa, entrevistas, encuestas y matrices de conflictos. Con este estudio, se identificaron las principales problemáticas que obstaculizan hoy el escenario de colaboración entre los actores de alojamiento turístico en Trinidad y se identificaron los intereses comunes entre ellos, lo que permitió establecer premisas dirigidas al mejoramiento de dichas relaciones y a una gestión turística más eficaz en el territorio.
Nowadays, tourism is recognized as a complex entity whose functionality depends on the relationship that exists between the elements that make it up and, as in any system, involves different actors (both public and private), which are, together with visitors, the protagonists in the development of tourism activity. From this perspective, it is very important to analyze how the relationships between the actors involved in a tourism area develop, and this is why diagnostic tools are increasingly used, such as the stakeholder mapping, to explain the "points of conflicts “that occur between the actors. In Trinidad, studies have been carried out to assess the current situation of the destination, identifying adverse scenarios that hinder the development of tourism activity. It is for this reason that the following investigation seeks to design the stakeholder’s maps based on the identification of common interests. The diagnosis made on current relationships between the tourist actors is based on the procedure proposed by Alvarez (2015) and the design of the maps is based on Tapella (2007), all based on techniques such as: direct observation, interviews, surveys and conflict matrices. With this study, the main problems that hinder todays scenario of collaboration between tourist accommodation stakeholders in Trinidad and the common interests among them were identified, which allowed to establish premises aimed at improving these relations to a more efficient management of tourism in the territory.
Nowadays, tourism is recognized as a complex entity whose functionality depends on the relationship that exists between the elements that make it up and, as in any system, involves different actors (both public and private), which are, together with visitors, the protagonists in the development of tourism activity. From this perspective, it is very important to analyze how the relationships between the actors involved in a tourism area develop, and this is why diagnostic tools are increasingly used, such as the stakeholder mapping, to explain the "points of conflicts “that occur between the actors. In Trinidad, studies have been carried out to assess the current situation of the destination, identifying adverse scenarios that hinder the development of tourism activity. It is for this reason that the following investigation seeks to design the stakeholder’s maps based on the identification of common interests. The diagnosis made on current relationships between the tourist actors is based on the procedure proposed by Alvarez (2015) and the design of the maps is based on Tapella (2007), all based on techniques such as: direct observation, interviews, surveys and conflict matrices. With this study, the main problems that hinder todays scenario of collaboration between tourist accommodation stakeholders in Trinidad and the common interests among them were identified, which allowed to establish premises aimed at improving these relations to a more efficient management of tourism in the territory.
Descripción
Palabras clave
Alojamiento Turístico, Ciudad Trinidad, Mapeo de Actores es Claves