Estudio de recepción del espacio dramatizado "Esta es tu novela" de la emisora provincial de Villa Clara CMHW
Fecha
2021
Autores
Cabrera Apolinaire, Melissa
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Editor
Universidad Central "Marta Abreu" de Las Villas. Facultad de Humanidades. Departamento de Comunicación Social
Resumen
La emisora provincial de Villa Clara CMHW demanda periódicamente estudios de recepción para conocer los estados de opiniones de los oyentes sobre la programación. Por la importancia y beneficio que aporta este tipo de investigación se propone como objetivo general caracterizar el proceso de recepción del programa dramatizado “Esta es tu novela” de la emisora provincial CMHW. Desde una perspectiva cualitativa, se emplean como métodos de investigación la Fenomenología y el Bibliográfico-Documental. De estos se desprenden un grupo de instrumentos utilizados para recaudar la información necesaria: análisis de documentos, entrevista en profundidad y encuestas. Como principales resultados de la investigación se concluye que la recepción constituye un proceso activo y dialéctico de reconocimiento e identificación, donde median ciertos componentes del lenguaje radiofónico y los modelos de consumo varían en dependencia del sexo y la edad de los oyentes. El hogar y los contextos laborales significaron los principales escenarios de recepción donde se debaten los temas abordados con los grupos sociales interactuantes. Además de novedoso, se considera de gran interés dicho estudio para contribuir a la toma de decisiones con respecto a la programación dramatizada de la emisora.
The provincial radio station of Villa Clara CMHW periodically demands reception studies to know the opinions of the listeners about the programming. Due to the importance and benefit of this type of research, it is proposed as a general objective to characterize the reception process of the dramatized program "Esta es tu novela" of the provincial radio station CMHW. From a qualitative perspective, Phenomenology and Bibliographic-Documentary methods are used as research methods. From these, a group of instruments were used to collect the necessary information: analysis of documents, in-depth interview and surveys. As main results of the research, it is concluded that reception constitutes an active and dialectic process of recognition and identification, where certain components of radio language mediate and consumption patterns vary depending on the sex and age of the listeners. The home and work contexts were the main reception scenarios where the topics addressed are discussed with the interacting social groups. In addition to being novel, this study is considered of great interest to contribute to decision-making with respect to the station's dramatized programming.
The provincial radio station of Villa Clara CMHW periodically demands reception studies to know the opinions of the listeners about the programming. Due to the importance and benefit of this type of research, it is proposed as a general objective to characterize the reception process of the dramatized program "Esta es tu novela" of the provincial radio station CMHW. From a qualitative perspective, Phenomenology and Bibliographic-Documentary methods are used as research methods. From these, a group of instruments were used to collect the necessary information: analysis of documents, in-depth interview and surveys. As main results of the research, it is concluded that reception constitutes an active and dialectic process of recognition and identification, where certain components of radio language mediate and consumption patterns vary depending on the sex and age of the listeners. The home and work contexts were the main reception scenarios where the topics addressed are discussed with the interacting social groups. In addition to being novel, this study is considered of great interest to contribute to decision-making with respect to the station's dramatized programming.
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Palabras clave
CMHW, Radionovelas, Recepción, Oyentes, Radionovels, Reception, Listeners