Diagnóstico e Integración de la actividad de Gestión Tecnológica e Innovación en el Hotel “Meliá Las Dunas”
Fecha
2011-07-25
Autores
Santos Guerrero, Eilén
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Editor
Universidad Central "Marta Abreu" de Las Villas
Resumen
De acuerdo con el desarrollo de nuevos procedimientos en la gestión organizacional, las
empresas han decidido invertir en mejores recursos y optimizar los ya implementados
mediante la administración adecuada de factores internos en búsqueda de un elevado
desempeño en el mercado. La Gestión Tecnológica e Innovación surge como una de las
capacidades con las que puede contar la organización actual para administrar la
tecnología que se implemente dentro de las diferentes áreas, posibilitando la
combinación de las capacidades técnicas, financieras, comerciales y administrativas y
permitiendo el lanzamiento al mercado de nuevos y mejorados productos o procesos. A
partir de esto, el presente trabajo de diploma tiene como objetivo aplicar un conjunto de
pasos metodológicos para el diagnóstico de la innovación tecnológica, junto una
propuesta de integración de esta actividad en el Hotel “Meliá Las Dunas” perteneciente al
Grupo de Turismo Gaviota S.A., ubicado en el destino turístico “Cayos de Villa Clara”.
Para dar cumplimiento al objetivo se emplean varios métodos y técnicas entre los que se
encuentran el Análisis y Síntesis mediante el análisis comparativo y la revisión
bibliográfica, el Inductivo-Deductivo para el diagnóstico de la actividad de Innovación
Tecnológica en el objeto de estudio práctico y por último el Sistémico-Estructural para
determinar las variables que inciden en el sistema. Además se emplean software como
el Microsoft Visio para la presentación de gráficos, figuras, diagramas y el software
Statistic Packages Social Science en el procesamiento de encuestas.
According to the development of new processes in organizational management, companies have decided to invest in best resources and to optimize the already implemented resources by proper management of internal factors in search of a high performance market. Technology and Innovation Management is emerging as one of the capabilities that the current organization can count on to manage the technology that is implemented in different areas, enabling the combination of technical, financial, commercial and administrative and allowing the launch market new and improved products or processes. From this, this investigation aims to apply a set of methodological steps for diagnosis of technological innovation, along with a proposal to incorporate this activity in the Hotel "Meliá Las Dunas" belonging to the Gaviota Tourism Group SA located in the tourist destination "Cayos de Villa Clara." To fulfill the objective, it has been used several methods and techniques among which are the Analysis and Synthesis by comparative analysis and literature review, the inductive-deductive diagnostic activity of Technological Innovation in the practical object of study. Finally the structural-systemic method as to determine the variables affecting the system. In addition using software such as Microsoft Visio for the presentation of graphs figures diagrams and Social Science Statistical Package software in the processing of surveys.
According to the development of new processes in organizational management, companies have decided to invest in best resources and to optimize the already implemented resources by proper management of internal factors in search of a high performance market. Technology and Innovation Management is emerging as one of the capabilities that the current organization can count on to manage the technology that is implemented in different areas, enabling the combination of technical, financial, commercial and administrative and allowing the launch market new and improved products or processes. From this, this investigation aims to apply a set of methodological steps for diagnosis of technological innovation, along with a proposal to incorporate this activity in the Hotel "Meliá Las Dunas" belonging to the Gaviota Tourism Group SA located in the tourist destination "Cayos de Villa Clara." To fulfill the objective, it has been used several methods and techniques among which are the Analysis and Synthesis by comparative analysis and literature review, the inductive-deductive diagnostic activity of Technological Innovation in the practical object of study. Finally the structural-systemic method as to determine the variables affecting the system. In addition using software such as Microsoft Visio for the presentation of graphs figures diagrams and Social Science Statistical Package software in the processing of surveys.
Descripción
Palabras clave
Grupo de Turismo Gaviota S.A, Hotel “Meliá Las Dunas”, Gerencia, Management, Proyectos de Desarrollo Tecnológico e Innovación, Technological Development and Innovation Projects, Innovation, Innovación, Tecnología, Technology