Aplicación de procedimiento para el diseño del Plan Estratégico de la Empresa de Campismo Popular de Villa Clara.
Fecha
2010-07-24
Autores
Ruiz Bernal, Alexis
Título de la revista
ISSN de la revista
Título del volumen
Editor
Universidad Central "Marta Abreu" de Las Villas
Resumen
El cambio es el elemento más común en la vida empresarial de hoy, un fenómeno que exige a los ejecutores de la gerencia moderna acciones estratégicas mediante planes para la dirección acertada de las entidades. La planificación estratégica es de vital importancia para lograr que una empresa pueda responder a los desafíos que constantemente les está imponiendo el entorno, ello hace que los directivos hoy tengan que verla como una opción obligada para que su empresa pueda sobrevivir.
El presente trabajo, aborda esta problemática desde un escenario con características particulares, la Empresa de Campismo Popular de Villa Clara está enfrentando una serie de cambios importantes, exigencias y retos demandados desde su reciente subordinación al Sistema de Turismo. El estudio se basa en el diseño de su Plan Estratégico (2011 - 2015) a solicitud de su Consejo de Dirección, con el propósito de poder enfrentar estas exigencias, ello hizo que se utilizara la bibliografía más actualizada para conformar su fundamento científico y obtener la metodología más adecuada para lograr los resultados esperados.
El procedimiento seleccionado se ajusta a las condiciones y características de dicho escenario, ofreciéndose una fundamentación detallada de sus pasos y etapas, lo que garantizó el diseño eficaz de la proyección estratégica, validándose la propuesta a través del juicio de especialista y su evaluación práctica parcial, quedando de esta forma conformado el Plan Estratégico de la empresa y materializada la hipótesis de investigación planteada al estar hoy el escenario en mejores condiciones para enfrentar los cambios y retos demandados, lo que puede contribuir a consolidar el proceso de aplicación del Sistema de Dirección y Gestión Empresarial Cubano que se desarrolla en la empresa e ir garantizando su continuidad y sustentabilidad.
The change is the most common element in today's managerial life, a phenomenon that demands to the executioners of the management modern strategic actions by means of plans for the guessed right management of the entities. The strategic planning is of vital importance to achieve that a company can respond to the challenges that constantly is imposing them the environment, he/she makes it that the directive today they have to see it, like a forced option so that its company can survive. The present work approaches this problem from a scenario with particular characteristics, the Company of Popular Camping of Villa Clara, company that is facing a series of important changes, demands and demanded challenges from its recent subordination to the System of Tourism. The study is based on the design of its strategic plan (2011 - 2015) at the request of its directive council, with the purpose of being able to face these demands; he/she made it the most up-to-date bibliography to be used to conform its scientific foundation and to obtain the most appropriate methodology to achieve the prospective results. The selected procedure is adjusted to the conditions and characteristic of this scenario, offering a detailed foundation of its steps and stages, what guaranteed the effective design of the strategic projection, being validated the proposal through specialist's trial and its partial practical evaluation, being this conformed way the strategic plan of the company and materialized the investigation hypothesis outlined when being today the scenario under better conditions to face the changes and demanded challenges, what can contribute to consolidate the process of application of the System of Address and Cuban Managerial Administration that it is developed in the company and to go guaranteeing its continuity and holding up.
The change is the most common element in today's managerial life, a phenomenon that demands to the executioners of the management modern strategic actions by means of plans for the guessed right management of the entities. The strategic planning is of vital importance to achieve that a company can respond to the challenges that constantly is imposing them the environment, he/she makes it that the directive today they have to see it, like a forced option so that its company can survive. The present work approaches this problem from a scenario with particular characteristics, the Company of Popular Camping of Villa Clara, company that is facing a series of important changes, demands and demanded challenges from its recent subordination to the System of Tourism. The study is based on the design of its strategic plan (2011 - 2015) at the request of its directive council, with the purpose of being able to face these demands; he/she made it the most up-to-date bibliography to be used to conform its scientific foundation and to obtain the most appropriate methodology to achieve the prospective results. The selected procedure is adjusted to the conditions and characteristic of this scenario, offering a detailed foundation of its steps and stages, what guaranteed the effective design of the strategic projection, being validated the proposal through specialist's trial and its partial practical evaluation, being this conformed way the strategic plan of the company and materialized the investigation hypothesis outlined when being today the scenario under better conditions to face the changes and demanded challenges, what can contribute to consolidate the process of application of the System of Address and Cuban Managerial Administration that it is developed in the company and to go guaranteeing its continuity and holding up.
Descripción
Palabras clave
Empresa de Campismo Villa Clara., Diseño, Planificación Estratégica