Estudio de imagen pública del programa infantil Pañoleta Azul de la CMHW
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Fecha
2011-06-25
Autores
Mora Plunkett, Odalnis
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Editor
Universidad Central "Marta Abreu" de Las Villas
Resumen
La presente investigación se ejecutó en la CMHW emisora provincial de radio de Villa Clara, con el objetivo de caracterizar la imagen pública que tiene los niños y tutores de los niños del programa radial Pañoleta Azul. Se desarrolla desde la metodología cualitativa apoyada en el método fenomenológico que permite dar una mejor comprensión de esta investigación.
Para lograr cumplir los objetivos se escogieron y aplicaron las técnicas de análisis de documentos, la observación participante, la entrevista en profundidad y el completamiento de frases.
La muestra está compuesta por informantes e informantes claves integradas por los niños y tutores de los niños de la ENU Hurtado de Mendoza. Se cuenta con el criterio de experto.
La imagen pública del programa Pañoleta Azul es adecuada porque se ajustan y concuerdan los elementos que la integran, o sea, la reputación, los determinantes y la influencia externa que ofrece el programa a su público.
This letter investigation was executed provincial radio station of radio of Villa White in the CMHW, with the objective of characterizing the public image that has the children and tutors of the children of the program radial Pañoleta Azul. Leaning in phenomenological method and it are developed from the qualitative methodology that permits a better understanding of this study. In order to complete these objectives they were chosen and they applied the techniques of analysis of documents, the participant observation the interview in depth and the complete of sentence. The sample is compound for reporter and key reporter integrated by the children and tutors of the children of the ENU Hurtado of Mendoza. The approach of expert is had. The public image of the program Pañoleta Azul is adapted because they adjust and they agree the elements that integrate it, that is to say, the reputation, the determinants and the external influence that it offer the program to their public.
This letter investigation was executed provincial radio station of radio of Villa White in the CMHW, with the objective of characterizing the public image that has the children and tutors of the children of the program radial Pañoleta Azul. Leaning in phenomenological method and it are developed from the qualitative methodology that permits a better understanding of this study. In order to complete these objectives they were chosen and they applied the techniques of analysis of documents, the participant observation the interview in depth and the complete of sentence. The sample is compound for reporter and key reporter integrated by the children and tutors of the children of the ENU Hurtado of Mendoza. The approach of expert is had. The public image of the program Pañoleta Azul is adapted because they adjust and they agree the elements that integrate it, that is to say, the reputation, the determinants and the external influence that it offer the program to their public.
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Palabras clave
Imagen, Público, Image, Public, Program, Programa