Determinación del potencial turístico del destino Santa Clara en función del desarrollo local
Fecha
2014-06-24
Autores
Sacramento González, Dalianis
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Editor
Universidad Central "Marta Abreu" de Las Villas
Resumen
La Política Económica y Social del Partido y la Revolución Cubana promueve el
desarrollo de iniciativas locales que tributen a un mejoramiento de la calidad de vida de la población en general, además de estimular el auge de la actividad turística mediante una gestión planificada y sostenible de sus recursos. Debido a la
inadecuada gestión integrada del destino Santa Clara, esta investigación se propone como principal objetivo determinar el potencial turístico del municipio, para lo cual se aplica el Procedimiento de Diagnóstico Turístico Local (Moya 2012) basado en un enfoque participativo, y sus respectivas herramientas, apoyados en el empleo de técnicas como la entrevista, revisión documental y la observación. Los resultados obtenidos durante el diagnóstico, posibilitaron la identificación de las potencialidades turísticas de Santa Clara, a su vez sirvieron como base para la propuesta de acciones que contribuyan a un mejor aprovechamiento de las mismas en el marco del desarrollo turístico local.
Cuban Revolution social and economic policy, promotes the development of local projects to improve the life quality of people, besides that, it stimulates the increase of tourist activity throughout a sustainable and planned management of its resources. Due to some deficiencies in the integrated management of Santa Clara destination, this investigation aims to determinate the tourist potential of the municipality, applying the Local tourist diagnostic procedure and its tools, which it is based on participation. The research is supported on techniques like interview, observation and documental review. During the diagnostic, the obtained results helped to identify Santa Clara tourist potentialities, and at the same time they were the basis of the proposed actions that will allow a better use of them within a local tourist development in the municipality.
Cuban Revolution social and economic policy, promotes the development of local projects to improve the life quality of people, besides that, it stimulates the increase of tourist activity throughout a sustainable and planned management of its resources. Due to some deficiencies in the integrated management of Santa Clara destination, this investigation aims to determinate the tourist potential of the municipality, applying the Local tourist diagnostic procedure and its tools, which it is based on participation. The research is supported on techniques like interview, observation and documental review. During the diagnostic, the obtained results helped to identify Santa Clara tourist potentialities, and at the same time they were the basis of the proposed actions that will allow a better use of them within a local tourist development in the municipality.
Descripción
Palabras clave
Potencial Turístico, Turismo Local, Destino Turístico, Gestión Integral de Destinos